As a business owner, you definitely would be looking for the best way to advertise your business. This is because your business would mean very little if you do not have customers.
Although there are some businesses that automatically attract customers by word of mouth, they are very few.
Words of mouth can only happen when you have actual customers, who then go on to spread the word about their experience with your business.
There are various ways you can go about advertising your business and it doesn’t matter whether your budget supports paying a lot or if you have a shoestring budget.
The fact still remains that you can advertise your business even if you do not have any advertising budget. I will show you ways you can advertise your business on the internet.
However, you need to understand that some of the listings are more effective for some types of businesses than for others. But you are definitely going to find some that will help give your business the desired result.
Let’s get started.
1. Buy ad space on websites via the YAIOA Platform
YAIOA (Your All In One Account) is a multipurpose tool that helps you to do and achieve more. You start by registering on the platform as a CLIENT.
Once your registration has been completed, the next thing to do is to add funds to your YAIOA wallet and then go to “subscriptions” to subscribe to a “buy ad space” plan.
You can search for various plans and then subscribe to the plan that best suits your business and budget.
The vendor of the ad space you subscribed to will then contact you for all the necessary information and then run your ad banner on their website for the duration of time that was subscribed for.
2. Create a Google My Business Account
Google is also a small business directory. You would need to set up an account on Google my business because it provides major benefits for local businesses.
When your account is set up, your business is not only listed on Google’s directory, your business is also listed on Google maps and search.
Listing your business on Google is also good for Search Engine Optimization (SEO). This ensures that your business gets found easier by the people who are looking for the services you provide or the products that you sell.
It is also good for when customers start adding reviews of your business. These reviews they add help Google to display your business in their “3-pack”. Google displaying your business in its “3-pack” gives your business free advertising at zero cost.
Listing your business on Google my business is the baseline for all your online references.
It is also very important that every other listing matches your Google my business listing, especially when it involves your Name, address and phone number (also known as NAP). These are primary pieces of information.
3. Email marketing
Email marketing is a necessary part of online marketing. Email marketing avails you the opportunity to develop relationships with prospective customers over time.
Instead of having your visitors who aren’t ready to patronize you forget about your business, email marketing allows you to place these visitors in a funnel that keeps them connected with your business.
To take advantage of email marketing, you will have to create something that can be given away in exchange for a visitor’s email address.
What you create has to be valuable and free. Information on digital products is great for this purpose.
Also, you will have to create emails that are designed to introduce the new lead to your offer, establish your authority in your industry, and deliver educational value on topics related to your niche that are of interest.
4. Offer a free or discounted product/service
Offering something free or at a discounted price is a great way to draw in new customers. It can even be effective to be at loss in order to pull in the market share but it all depends on the type of business you have.
This idea can be used to drive leads, sales, referrals, etc. A lot of eCommerce stores have had amazing success with introductory discounts.
Other possibilities that can be explored include free software applications or free trials.
5. Give a presentation or webinar
This strategy is effective both offline and online. Offering a webinar, presentation or workshop can help you attract your niche audience and collect their contact information for follow up.
Start by locating where your target audience hangs out and then set up a meeting. You can organize a lunch hangout and advertise to the right people then teach them something within an hour.
You could host a webinar or podcast interview as a way to collect email addresses if you do not want it to be an offline meeting.
6. Ask for reviews
Statistics show that 54% of people who visit a website do so after reading positive reviews about the business, and about 84% trust reviews as much as they trust personal recommendations.
Reviews carry a lot of weight as they help build trust and credibility for your business. Reviews can also be used on the home and about page of your website.
They also help to increase your search engine ranking which then results in an increase in your website traffic. This is because search engines recognize and understand the value of customer reviews.
Setting up your Google my business listing and other citations that take reviews, and then sending the links to your customers with the request that they leave a review is one way to collect reviews.
Another option is to use apps like Yotpo to collect written reviews or VocalReferences to collect video reviews.
7. Comment on blogs in your niche
Commenting on other blogs that are related to yours can help rank you on search engines because when you add a link to your site from a comment on another site, Google and other search engines pick it up.
If the comment was left on a reputable website, search engines are likely to index your content with a higher ranking, all because of your association with the website through the link you left in the comment.
Also, your comment can get attention from a future customer if it adds value. The comment you leave might impress a customer so much that they click back to your website.
Commenting on other blogs also helps you build relationships with bloggers and others in your niche. This can lead to partnerships.
8. Write guest posts
Another effective way of promoting your brand online is guest posting. Guest posting is simply when you write articles for another website that they can publish and promote to their audience.
Even though guest posting rarely drives a significant amount of actual traffic, it is very valuable because it helps you establish your brand as an authority in your niche.
You can also get backlinks to your website from popular high-ranking websites.
9. Build your social media presence with visual media
There are over 2.3 billion active social media users; therefore, no matter what your target audience looks like, you can definitely find them on social media.
Visual content is one of the best ways to expand your social media presence. You can start by creating visual content that is relevant to your niche using high-quality images or video, getting your customers involved, and tapping into trending hashtags and current events.
It is important to engage with people directly and tap into your target niche before you have an audience of your own. Hashtags are one of the easiest ways to find your target niche.
10. Create attractive content
People like consuming blog content online and your niche is definitely not an exception.
You need to create content that is attractive to the same audience that you wish to sell to, in order to tap into the demand of consumers of blog content.
Just like you promote your business, you will also need to promote your blog content.
11. Content Promotion
Promoting your blog content not only builds authority in your niche but it also directly promotes your business. Your blog posts can be shared in more locations than you can directly advertise your products or service.
Some of the best ways of promoting your content are by sending the content to your email subscribers, sharing it with your social media followers, sharing it on community sites like Reddit, using the best paid-promotion channels, answering questions on Quora, etc.
There are so many ways that can be used to promote your content. The only way to know what will work for your business is by experimenting.
I believe this article has helped you figure out the best way to advertise your business.
These methods listed require little or no advertising budget to make your presence felt and create the needed awareness for your brand.
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