Table of Contents
How to Buy Intent-driven Article for your Online Marketing
Do you think you can really buy articles for $1? I mean a Comprehensive and well-optimized $1 Articles for your Content Marketing Campaign?
Let me not say a YES or a NO at this point but rather allow you to read through to the end of this post and then provide the answer based on the new Perception that you would have derived
Before we proceed, let’s take a look at the average cost of Articles online from various content marketplace and content writing services available on the internet
Content writing services pricing (Average Cost to Buy Articles)
The Question here basically is “what is the average content writing services pricing” around sites likes SEOClerk, Constant Contents, etc.
While looking at price, we need to also take the Quality and length of the Content into consideration like Rae would say Length is Strength
Length is Strength – Rae
For a $1 Article, you should be asking for either a very short Article like 200 Words which doesn’t really hold weight anymore in this dispensation of lengthy and comprehensive content
On the other hand, you need to also take the Quality into consideration, most times it could be a combination of both, short and of a poor quality article written by an amateur that knows little about the Subject matter
4 Place to Buy articles
1. Constant Content
Constant content charges an average of $5 per a single Article and some of these Articles are short in length yet the writers are asking for more
2. Dot Writer
Dot Writer seems to be quite on the high side with Writers being so pricey up to $35.82 per article with 1194 Words in the content
Wordclerk has an Article Writing Service that goes for $1 but as I made mentioned earlier, this content is short, about 200 words
Secondly, the writer noted that these contents are no Keyword Based which means that they aren’t optimized for any keyword phrase
And the question is who does that these days? Who write contents without Optimizing them around a certain Keyword and LSI’s,
Well am aware that some people do this and yet still ranks, that’s because Google’s Algorithm is smart enough to decipher your content and decide what it should be ranking for
with this it will be able to pick up a keyword or two and make you rank for them
But will that serve your intent right, Will it bring in the right Target Audience? Most times it won’t, so you have to practically tell Google what you want them to rank you for before they do their own Ranking at their own sole discretion
This can only be achieved through Keyword Research and Optimization on your Post
4. Content Mart
Content Mart has been around for a while with thousands of Writers and Authors whom you can buy articles from, they know that they will always be some amateurs and low-Quality Content writers but how do they separate the grain from the chaff?
Through Verified badge of Course and this they did by allowing you go through a Test, if successfully passed, a Verified Badge will be slammed on your Profile for Clients to see
They also allow Clients to hire writers based on Categories and Topic Niches since some People Specializes and have more understanding in one niche over the other
Some Writers have samples of what they have written before and checking this will b=give you a clue before hiring in other to get a writer that fits into your needs
Their Prices varies from $11 down to as high as $60 per content
Why Content Marketing? How does Content Marketing Work?
We believe that Content drives the Information age and the Internet at large and for a Business to thrive and Survive in Todays Global Landscape, they must have a voice
And the easiest and best way to do that today is through Strategic Content Marketing either through the Company’s Blog or on their main Website
Some companies might not have the resources and workforce to generate these type of contents needed to drive Traffic, Brand Awareness and ultimately Sales through Search Engine and other Social Vice and thus the need for outsourcing
That is exactly where we come in to bridge the gap and deliver sales driven targeted Contents that will not only drive traffic back to the Companies website but Targeted Traffic that are most likely to convert to Sales
Case Study – How to Launch an Intent-Driven Marketing Strategy for your Business
A Company that is into Sales of Perfumes needs to create a Blog section on their website or set up a new Domain for that Purpose and write unique and targeted Contents on Perfumes
Example of such content could be “How to know a bad Perfume”, in which most people will likely search for online, being that this Company have such Information available when one searches for it, Google will Present the Company’s Result amongst other results
Out of 100% People who search for this, a certain percent will click on this Company’s result
Optimizing the Content for a better Click through Rate (CTR) using Clickbait and Well Optimized Title and Meta Description will determine the Clickthrough Rate against all other results
The Person will definitely click on it and arrive at the Company’s website and read through, once this happens, there are 3 things that would have occurred or already occurred
- New Visitor (Traffic) to the Company’s Website
- Free Brand Awareness – Oh, I never knew such a Company exist in this Country and they Sell Perfumes too
- New Sales – Let me see if they have my Perfume Brand, will definitely buy it if they do
Immediately the person arrives at the site through the Content from the Search Result, the Company has just recorded a New Visitor Freely without Paying for it
Secondly, the Visitor will get to know that X Company exists and that they sell Perfumes which marks that visitor as a Potential Customer, all things being equal
Lastly, if there is a strong call to action at the end of the Content (Free Information) promoting a possible perfume that the Visitor could buy, there is a high chance of a Sell on that first Visit or a Subsequent Visit
But in the Case of the aforementioned Keyword, I think that a sale might not occur on the first visit because of the Keyword Intent which now brings us to another Session and that is Keyword Intent
What is Keyword Intent?
In a lay man’s language or definition, it is the intention of the user’s needs that drove the action behind his search, for instance, if the Visitor above wanted to Buy Perfume, the Keyword he would have searched for would be something like;
Example of wrong Presumed Keyword Intent for a School / Academic Blog (school academia)
The Keyword above talks about School and Academics based on presumption since it has the word School + Academia in it and it has about 3,600 Search Volume according to a certain Keyword Tool which makes it a Cool Keyword
But hey, wait for a second, have you checked the Keyword Intent? Looking at Google for the Intent, the Intent isn’t really about School or Academy
Looking through the search result, you will observe that the Intent of this Keyword is not necessarily about Schooling, Education or Academy, though a Wikipedia Page showed up about Academy
80% of the rest of the Results and off course the Related Keywords are based on a Simulator game called school academia, from Reddit down to Quora
So if you where a small School in Downtown and wanted to capture leads through Article Marketing and then saw that the Keyword School Academia has 3,600 Search Volume and then you proceeded to use it in your Article, you will be targetting the wrong Audience even if you rank
Few things that you should expect
1. Low Click Through Rate (CTR):
People will literally skip your content and go for what they are looking for, their Search Intent is for a simulator Game but your Post is about School
2. Google might de-rank you from that SERP Ranking after a while:
Google observes people clicking through their result to every website and also listen to their actions, maybe hitting the back button back to their Search after a few seconds of clicking on your result
Through this cumulative observations, Google determines peoples Search intents for a certain Keyword and determines the right contents to rank there
As such yours will be taken off after a while and replaced with another Article that has the same Intent because Google cares about the Satisfaction of it users and that is why they have dominated more than 85% of the Search Engine Market even though there are other Search Engines like Yahoo, Bing, and DuckDuckGo
Examples of Commercial Intent Keywords
- Online Perfume stores in Nigeria
- Prices of Perfumes Online
- Cheap Burberry Perfumes
- Where can I buy Perfumes
- Same Day Delivery Perfume Stores
And lots more…
These Keywords Intents are Commercial and highly Targeted, commercial in the sense that people searching for that are actually intending to buy a Perfume
Whereas the other Keyword’s Intent above was Informational which means they just wanted to learn something or get to know how to do something
How do you know a Commercial Intent Keyword?
One of the most prominent thing that you will observe on some Commercial Intent Keyword is their Result, most of the things we intend to know about Keywords and Article Marketing is actually on Google
Most times you don’t necessarily need a Keyword Tool and all to know what Keyword you can rank for and the ones you cannot rank for
Am not saying that you should stop using Keyword Tools, I am just trying to say that in most cases you can decipher this without a Tool
Commercial Intent Keyword Experiment
1. Let’s pop up Google and Search for the Word “Thinx”
Thinx is actually a Period Panty Company that sells Period Pants, so my question here will be, why didn’t any of their Product Popup?
In some other Product, this might pop up by the mere mentioning of the Brand name, but most time it doesn’t because your Keyword is too Broad and Abstract
So the first thing Google will serve for Kwyords like these are Information, like What is Thinx, What do they do, etc. This Keyword is not a Commercial Intent Keyword, rather it is an Informational Intent Keyword
2. But let’s try to be more specific and this time around tell Google what we want which will equate more words, for example, “Can you go swimming in thinx?”
You still get more Information and not Products from Thinx FAQ Page, Wikihow and a couple of other Info Companies like Fitness Magazine
Though some people can still use this Opportunity and Review the Product, hoping that if someone is searching for this, they are likely to Buy thereafter, all things being equal
But it isn’t a well targetted Commercial Intent Keyword to bank on all the time
3. Then let’s proceed to our last Experiment by searching for the word “thinx panties price” and then see who shows up
Almighty Amazon, eBay, Official Thinx Store Page shows up with the Price, The Wirecutter shows up too with Price of course.
And most importantly, the related Search changes to something more of Sales, Buying, Coupon, etc.
Now compare and contrast the 3 Keywords and tell me which one of them is a targeted Commercial Keyword with Buying Intent in the mind of the Searchers
Off course the 3rd Keyword, that’s at least the Traditional and more Human-proof way to decipher a Keyword Intent, though it’s a Manual and tedious approach, I guess that it’s worth it
What is a Commercial Intent Keyword?
We already know what a Keyword Intent is and we also did a brief analogy of a Commercial Intent Keyword in the last Paragraph but now let’s take a deep dive into the subject matter
In Content Marketing, you need to Leverage Keyword Intent in your Articles for a Successful intent-driven marketing Campaign
This helps you to not only drive traffic to your site through Search Engines but to attract more Qualified Prospect that will convert to Sales and Leads
Types of keyword intent (Users Intents)
There are basically 4 types of Keyword Intents that you can analyze to decide which fits into your Content Marketing Strategy
Commercial Intent (High Intent)
Not all sites need a Sale, some sites actually need more App Download while some needs Email Leads, General Information Sites, on the other hand, needs more traffic either Buying Intent or not
Whereas on the other end of the road, E-commerce and shopping sites need Sales which equates Commercial Intent / Buying Intent
So Understanding the Niche of your site and targeting the right Intent and Keyword in your Intent-Driven Content Marketing Strategy, you are not only going to increase in Result but will save yourself time and money that would have been wasted targeting the wrong audience or Visitors.
Keyword intent will help boost your Conversion rate – Rae
Have you heard of people talking about how they have thousands of Traffic coming to their site from Search Engine but a few converts, this is due to the Intent of the Source of the Traffic
If they are knowledgable enough to analyze their Traffic and the Keywords that are driving these Traffic to their site, they will observe that the Intents are not Commercial (Buyers Intent) enough to convert to Sales
Let’s Put it to Action – Let’s Talk and Do
Why are we writing this content? Because we want you to have a better understanding of our Products / Services and Ultimately, we want you to Buy or Pay us to render such and for such we need to target a Commercial Intent Keyword that is highly targeted and within this offerings
To do that, we need to do a Keyword research and optimize that Keyword on this content in other for us to rank for it, this could have worked perfectly well if this article was written as a standalone post on its own and not being on the pricing page
Reason being that as part of an Article Optimization Techniques, the Keyword your are targetting must appear in the title, URL and Description of the Article but here pricing is already our URL except for the Title and Description that can be adjusted to accommodate the Keyword
But nevertheless, I will still adjust the URL of our Pricing page to include our Intent-driven Commercial Keyword and that Keyword is “buy articles” and “$1 articles” as the LSI, which means that I intend to rank for either of these Keywords
On our next post, we will talk about LSI in more depth, but before then, let’s take a brief look at it
What is LSI?
LSI is an acronym for Latent semantic indexing, It is more of a Structural relation / hierarchical patterning of information. these are related Keywords to the ones you are writing or targetting
For example, if you search on Google for Buy Articles, you will see other related topics like
blog content writing services
And lots more, check the Screenshot below
Google expects you to write a Comprehensive Article and one of the signs of a Comprehensive Content is that the Contents will have related Sub Topics and Topics to talk about
So as part of your Content Strategy, you will need to have to write on related Topics too, not just the main topic, that way your Post will become detailed, Comprehensive and resourceful for both your Users and the Search
Buy articles the right way
So let us talk about buying articles and the things you need to look out for and probably what we offer here on 360. There are ways that might seem good for you but don’t, so make sure you do some research to find out what works and what doesn’t
1. Do not buy Low-Quality Article:
Just because you want to save money or maybe you believe in Quantity, like having 10 Articles posted each Day on your site as opposed to 1 Quality Content, desist from it, it will only hurt your site’s performance and Traffic
2. Stop Buying $1 Articles
No one on Earth will sit down and craft a Professional well Optimized Article that is well-targeted and sell it to you for a dollar, how many will he or she craft to make a 100 Bucks? 100 of them, that’s right
And it takes a minimum of 3 Hours to shell out a Detailed Article of up to 2,000 words with research and information gathering coupled with Keyword Research
Which means that you can’t actually be spending your day crafting articles of such strength for anyone for just a dollar
3. 10 Articles does not Equate 10 Visitors
No, it doesn’t work that way, you could write a well Optimized Detailed Post on a subject matter and make it 3,000 Words or more and get to rank for multiple Keywords on that topic, pulling in hundreds if not thousands of visitors to that site from different Articles that it has ranked for
But writing 10 short and low-Quality Article each day and hoping to rank for each and every one of them could lead you to small or no Traffic at all as Google is working hard to deliver quality results to its users
Meaning that if your article is not of quality, Google might still index and Rank you but you will find your article on page 80, 100 or 160 of the Index and who told you that People go as far as that to get their Result
4. Post Quality Content consistently if you can
Another thing I have learned that Google loves is sites that produce fresh new Contents each day, Google Bot comes in each day to crawl those contents to update its Index and Serve its Searchers
If you are a small business offering Services either Online or Offline, you can and need to deploy a Content Marketing Strategy, it is cheaper and at times more targetted than some paid Ads out there
5. 1 Quality Content a Week is better off 10 Low-Quality Content per day
It is better to deliver Quality contents per week than crafting low-Quality Contents each day just believing that this will keep you relevant, at least not to the Search Engines and Off course, users know too well not to engage and consistently visit a low-Quality site that doesn’t satisfy their intent or needs
6. Understand your Niche before Buying
One great mistake any small Business owner can do is buying random articles on a rampage, this will not help you, Understand your niche before buying in other to buy Articles that connects and resonates with your Target Audience
7. Employ the services of an expert or outsource your Content Writing
If you are a Small Business Owner, doing Content Marketing is highly advised but in a case where you know little about it, do not force yourself to write, rather focus on the day to day running of your Business
Outsource your content generation to any writing Company out there or us, buy pre-written articles and make things go smoothly
You can buy unique articles from us, either a Pack of Article or a Monthly Article Subscription Plan
Summary: buy articles
We have come to the end of this article, do you still really want to buy articles for a dollar? like the $1 Article thing I mean, do you think that it is worth it
Or do you know of any source that you can get high quality and Detailed Contents for a Dollar, Please if you do, kindly share same in the comment section below and I will always be here to reply and engage
In case you know of anyone that needs Articles, Please kindly refer them to us, they can buy SEO article from us at affordable Prices, kindly check out our Pricing page
For those who will like to join our Content Writing Team, we will be glad to have you on board, please kindly hit the Subscribe button on this post or on our Subscription page and Subscribe to our Offers.
You have to also confirm your subscription by going to your Email to verify the Subscription, once that is done, you will get to receive our periodic offers as they are being posted
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