Business owners are always looking for reliable, smart, cheap advertising ideas to promote their businesses. But how can a small business compete in a world that is already bombarded with advertising, spam and big-budget messages from big-money brands?
Good thing is, there are still a lot of cheap advertising ideas to promote your business.
With a bit of imagination and lots of hustle, and a proper understanding of this article you can get big advertising results with even a tiny advertising budget. This is very attainable.
Before we start this journey, I’d love to point you towards the direction of a cheap advertising idea – YAIOA PLUG.
Table of Contents
Cheap Advertising Ideas
It is a necessity that as an entrepreneur, the digital market should be one of the elements you can’t do without.
Be it products or services, you need to promote and advertise and take your business to where your customers are searching for it, and that place is online.
Here are some cheap advertising ideas;
1. YAIOA PLUG
This is one of the cheap advertising ideas you are ever gonna come across on the web.
YAIOA (Your All In One Account), as the name implies, renders lots of services. From helping you to promote your business and increase leads to Sales, Subscribers, Clients, and more.
In addition, it uses a content matching technology to match clients’ needs and connect them to you. This is done by showing your product or service to users reading through content around the web.
Here are 12 Cheap Advertising Ideas For Business Growth
Why should you choose YAIOA Plug?
YAIOA plug completely promotes your product or service to reach a larger number of people who are most likely in need of what you sell.
This method guarantees an effective interaction system where those in need of a service or product can easily and immediately connect with the provider.
This just makes the job easier for everyone.
You can click on this link to get more info.
To Get started;
- Sign Up here on YAIOA
- Deposit a minimum of $10 in your Account, using either Paystack and Paypal, to activate your plug.
- Fill in your plug details correctly. Indicate its description as well (product or a service). Also include your Service or Product location coverage.
- Click on Submit to Save your business information
- You will be charged a fee of $0.01 per client that clicks to call or message you
If you can not be contacted, you won’t be charged.
Your plug starts running in minutes after submission. You won’t be charged a dime if you’re not contacted, and your funds remains intact in your Account.
You may be wondering if this plug system is limited to certain products and services. The answer is NO.
These are some of the service plugs available for you;
- Fashion Designer
In the same vein, here are some of the product plugs available for you to pick from;
- Laptop Dealer
- Battery Store
- Cake Store
- Electronics Store
- Fashion Store
- Electrical shops
- Phone store
2. Engaging in Trending Topics
This is another possible way of showcasing your business to a large crowd.
Social media is fueled by trends. Let’s take a close look at the popular app called TikTok. This app is perfect for making songs go viral; artistes see this as an avenue to promote their music and make lots of money. Everyone posts videos of themselves dancing to the same song.
One may be wondering ways to engage in trends. It’s not difficult at all. You can start by being very active on social media, by reading discussions happening in forums, as well as celebrating annual events.
3. Partner with other Small Businesses
This is a cheap advertising idea if you’re working with very little budget. Although it could get overbearing at times, trying to collaborate with other small businesses especially if the products you sell competes against theirs.
Other than this, I don’t see any reason why this strategy shouldn’t work. You two can help each other by shouting each other out on social media, co-hosting a webinar, etc.
The advantage of co-marketing is that you get to tap into an existing audience for free.
Read Also: How To Promote Your Business For Free
4. Try using Direct Mail
Most growing entrepreneurs might think that direct mail marketing is old-fashioned in the digital age. This is not entirely true.
Sending marketing messages through the mail still can get big results. Plus it is a cheap advertising idea.
In fact, you might find that your customers respond better to a direct mail letter or postcard because their mailboxes are less cluttered than their email inboxes.
Check out How To Advertise Your Business Locally
5. Use Search Engine Optimization (SEO)
Try to use search engines to your advantage. If you can convince the search engines that your website is the most relevant site for your targeted keywords, you should get a consistent stream of traffic. Some of this traffic will definitely convert into revenue.
If this proves difficult for you to handle, you can pay someone to do it for you.
6. Gift free Products to Influencers
Influencer marketing is big business. A lot of consumers trust advice from social media influencers when making purchasing decisions.
So instead of paying influencers to talk about your product, a cheap advertising idea is to give free products to them.
The only thing you have to worry about is to pay for product manufacturing costs and shipping fees and the influencer publicizes your small business out to their loyal audience.
7. Explore Guerrilla Marketing
This is just getting big attention with a little budget.
It could be as simple as handing out samples of your product on the street, or making a viral video or paying costumed actors to stand outside your store, holding signs to invite customers inside.
The goal is to get attention and create conversations with customers without going through the stress of needing a big budget.
8. Collect Customer Feedback
Existing customers are your best friends and a very cheap advertising idea. They’re the people who have seen your hustle and purchased it. They’re very useful when developing new marketing ideas.
Ask what they liked about your product, how they discovered you, and the trigger that caused them to buy. Use that information to fill your social media profiles, product descriptions with customer testimonials.
With this, anyone debating whether to trust your product or service is instantly reassured, undoubtedly improving the rate of transactions.
9. Get a Website
This is a very important piece when it comes to entrepreneurship no matter how old-fashioned your business or clients may be.
Your website carries all your business info. It should be available for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website.
A good business website not only serves as a promotional tool, it explains what you offer, provides contact information, and reflects your brand’s personality.
It is also very essential for checking and improving the success of your promotional tactics.
10. Upload Videos to YouTube
Video marketing is a cheap advertising idea, and YouTube provides the platform for free.
Advertising your business via YouTube is an effective way to help potential customers or clients connect with your business.
Compiling a quick overview video of your business and then uploading it to YouTube gives a bigger avenue to show your business to prospective clients.
11. Attend local Events
It can be agreed that building an online presence is extremely important but not all marketing tactics need to be online.
Try as much as you can to go out and meet potential customers in the flesh by attending local offline events.
If it turns out that you can’t find any, host yours. Hand out flyers to build brand awareness. Anyone interested in your products can have information to visit your website later.
Related: Free Marketing Ideas – 10 Reliable Ways
12. Email Marketing
People think social media is the real deal when it comes to advertising a business, but email marketing is still a reliable way to reach your audience of customers and online fans/followers.
All you have to do is segment your lists for targeted, personalized emails. Then, create a detailed email about your business and send to these selected email addresses.
- Here are 12 Cheap Advertising Ideas For Business Growth
- Related: How Will You Advertise Your Product Or Service
- Read Also: How To Promote Your Business For Free
- Check out How To Advertise Your Business Locally
- Here’s How To Market Your Business Online
- Discover How To Make Money Online Internationally
- See Also: Best Marketing Strategy for Small Business
- Related: Free Marketing Ideas – 10 Reliable Ways
I hope you had a wonderful experience going through our cheap advertising ideas for your business.
You don’t need to worry about promoting your business anymore. Just pick any of these strategies and watch your business blossom.
If you enjoyed this article, please do well to share and leave a comment below.
Till next time, stay safe.