Cheap campaign ideas are common among small businesses that are working with low marketing or advertising budget and a few in-house resources.
Despite the limit on advertising budget, you still need to find ways to make a big impact on your advertising. It is most times challenging when competing with other brands that have a bigger advertising budget.
If you are wondering what to do, I will share some cheap advertising campaign ideas that will go a long way.
I have penned down a detailed list of cheap marketing ideas that really work in order to help your small business to do more on a low budget.
Table of Contents
1. Buy Ad Space on websites via YAIOA subscription
YAIOA is an acronym for Your All In One Account. It is a tool that helps you to do and achieve more.
As a small business trying to promote your business by running campaigns, you can subscribe to an ad space subscription plan on the YAIOA platform.
All you have to do is to first register as a CLIENT and add funds to your wallet via PayPal, PayStack or bank deposit.
After adding funds to your wallet, you click on “subscription”, where you can search for a subscription plan.
For example, you can search for buy for “buy ad space” then enter the location (the location you want your ads targeted), then set your intended budget and “search”.
The various vendors with ad space for sale that falls within your budget will pop up and then you can select the vendor whose niche suits your business and subscribe for it.
Once you’ve paid for the subscription, the vendor will contact you and run the ad for the duration of time subscribed for.
2. Publish engaging blog content
Creating a blog and publishing relevant and engaging content is one of the best cheap marketing ideas for your business.
Blogging is not only cost-effective, but it also enables you to publish and promote your content for free.
All it costs is just your time. A more flexible way to go about it is to find some people on your team that can write, edits and publishes the content on your blog.
Publishing blog content is another way to improve your search engine optimization (SEO) and at the same time, also providing value for your leads and customers.
You are more likely to appear on the search engine results page if your content is of high quality.
A great way to build trust and credibility with your leads and customers is by writing about valuable topics that are relevant to your audience. You need to start thinking of topics that will be useful to your audience.
Numbered Lists, collection of tips, industry best prices, and frequently asked questions about a topic that is important to your audience also help.
Videos are a great idea too. You do not need to be a professional to shoot videos yourself. You will find so many tutorials on the web to help you get started.
An example is Wistia. It offers video tutorials that are easy to follow even when using just your Smartphone.
Once your post has been published, you can share them with your audience through social media, email, and other channels that you use in communicating with leads and customers.
There is also the option of working with agencies that offer blog writing services. You might consider working with them if you do not have the time or expertise to handle your own blog writing.
While this may require you to spend some money as you will be charged a fee, it is always very affordable and helps ensure that the content you are publishing is high-quality and optimized for the search engines.
3. Repurpose and recycle your content
Repurposing your content is an effective way to get more traffic out of the content you already have if you don’t have the budget or resources to create a variety of new content regularly.
You can recycle or repurpose existing content instead of having a team member creating new content.
You can repurpose your content by updating it with new research or statistics then re-publish and share the content again as an updated document.
While you create new content, you can continue to share older blog posts too.
4. Team up with other local businesses
Another cheap ad campaign idea is to partner with other local businesses. It could be partnering with a similar business to do a joint campaign or working to cross-promote one another.
This kind of partnership is invaluable to small businesses with low advertising budgets.
Think about businesses that complement yours when considering which local businesses to partner with. For example, a sandwich store might team up with an ice cream store.
Teaming up with a business that is relevant to your own company’s products and services is a great way to reach audiences related to your business, who may not have considered your brand in the past.
Partnering with a local non-profit organization to gain more exposure in the community should also be considered.
Your business will be able to contribute positively to the community, whether you volunteer your time or donate products and services.
While these are happening, you are getting to know others in the area, and at the same time, spreading the word about your business.
An advantage of partnering with other businesses in your community is that you gain access to their audience and they gain access to your own audience. So when they promote your product or services, they are basically advertising for your company, for free!
You are also able to build trust with the audience of your business partner by associating with a brand that they know and love.
5. Email marketing
Email marketing campaigns are another one of the most effective and cheap marketing ideas for your business. It is an effective strategy when trying to reach and engage new leads irrespective of location or timing.
One great thing about the email marketing strategy is that while it is far-reaching, it is also extremely cost-effective, and at the same time helps you to keep in touch and build strong relationships with your current customers as well.
It also saves time as the time that would be spent to design and develop the email content is minimal, especially when compared to other strategies.
Email marketing allows you to use your time and budget wisely in order to maximize the results of your marketing.
To get started with email marketing, you will need someone to create the email content and the platform you can use to send it.
Email marketing platforms like MailChimp and Constant Contact offers a free account that can be used to get started.
Start building your email list by inviting your current customers to sign up for your email newsletter or important updates about your business.
A lot of companies include a sign-up form directly on their website. Being strategic about how many emails you send, when you send them, and what the content is, is very important.
Within the emails that you send, you can include links to other content that your leads and customers will find helpful. It could be linked to blog posts, eBooks, etc.
6. Ask for referrals
Asking for reviews and referrals from satisfied customers is one of the best cheap ad ideas because it can be used by companies from any industry.
The only people other than yourself that can vouch for your products and services are your customers. so, it is best you take advantage of their enthusiasm for your brand by giving them some incentive to refer other customers to your company.
Asides being an inexpensive way to bring new leads, with referrals, there is a good chance that the leads you get will be of higher quality. They are likely to already have an interest in your products or services.
One great way to increase the number of customers you have is by starting a referral program. How the program would run is entirely up to you, which makes it an affordable way to bring in more quality leads.
But for your customers to participate in your referral program, you will need to provide something of value.
Your job doesn’t end when existing customers start referring potential buyers because you have to make sure you engage these new customers to learn more about what they are looking for.
Engaging with your fans and followers on social media is a good place to start from if you are looking for a cheap marketing idea that is not costly.
You need to take your time to build relationships with those you are connected with. These connections may turn into something worthwhile if you are able to build strong relationships online.
Join relevant groups and get active in the comment section. Answer questions, offer advice and show support for leads and customers when they express their relevant challenges.
Also, familiarize yourself with those that show interest in your products or services and send them helpful content that can provide value. The goal is to promote meaningful conversations and build authentic connections.
Cheap campaign ideas can make a great impact on your business. The ideas I have shared with you should teach you that you do not need to have a costly budget to get real results with your marketing.
It only takes a little creativity and thinking outside the box to get you your desired result irrespective of your limited advertising budget.
These cheap campaign ideas can go a really long way in helping your business maximize the impact of your advertising campaigns. Experiment on them and let me know how well it worked for you.
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