Cheap ways to promote your business

Starting a business can be quite tasking and difficult in most cases and usually, easy and cheap ways of growth are highly sought after. In this post, we have discovered for you cheap ways to promote your business


Marketing a business doesn’t have to cost a lot, and I believe this post will help reiterate that. Here we shall take you through what promoting a business is, cheap ways to promote a business through advertising, we will as well recommend our favorite pick

Determining how to promote your business is a continuous challenge that every entrepreneur faces especially when your business is new you may not know how to advertise your business to get your desirable growth and output.

In a case where you’ve been in business for years, you may be wondering how to market your business effectively and get the desired sales when the promotional methods you’ve used aren’t working.

It is quite important to note that the way customers shop for what you sell may have changed from when you last checked, and that may make you lose new customers with your old outreach method.

Whatever your business structure is, you need affordable yet effective advertising and marketing tactics to find new customers without spending so much.


Discover 10 Amazing Methods on How To Promote Your Business For Free


What Is Business Promotion?

How To Promote Your Business: 20 Proven Strategies - BuildFire

In marketing, promotion is one of the several types of marketing communication used to create awareness to target audiences of the product, service, or brand, persuasive in nature most of the time

It enables marketers to carve out a distinctive place in the minds of their targeted customers, it can be either a cognitive or emotional method.

The aim of promotion is to generate/increase sales, increase product awareness, create interest, or create brand loyalty. It is one of the important elements of the market mix, which are the four Ps, –  product, price, place, and promotion.

Business promotion is also one of the elements in the promotional mix. These include personal selling, advertising, sales promotion, direct marketing publicity, and word of mouth.

Business promotion is a method of communication that a marketer employs to provide information about its product. Information can be both verbal and visual

Ways To Promote Your Business Online

As an entrepreneur, the digital market is not an option, it isn’t one of the elements you can do without. It is a necessity.

Whether you sell physical products or render services, you need to promote and advertise and take your product or services to where your customers are searching for it, and that place is online. Here are ways to accomplish that at a cheap rate.

1. Get YAIOA Plug

YAIOA plug help business owners take their product or service to people within the city who are in need of it. Through content matching, your product or service is shown to users reading through content around the web

YAIOA (Your All In One Account) has delved into areas and Industries using Artificial Intelligence (AI), YAIOA helps you get to promote your business and increase leads, Sales, Subscribers, Clients, and more. YAIOA uses content matching technology to match clients’ needs and connect them to you.


Discover 15 Top Best Promotional Strategies Examples


Why YAIOA Plug?

Hands, Finger, Touch, Team, Teamwork, Together

A plug as you must have known is a device for making an electrical connection between an appliance and the mains, in the same vein YAIOA  plug serves as a connecting agent that connects the buyer to the seller.

Using the YAIOA plug to promote your product or service will be assured to reach a larger number of people who are most likely in need of what you sell.

This particular method of promotion ensures an effective interaction system where those in need of a service or product can easily and immediately connect with the product or service provider.

You can click on this link to get more info.

How to Get Started with YAIOA Plug

1. Signup here on YAIOA

2. Deposit a minimum of $10 in your Account to activate your plug

3. Fill in your plug details, be it a product plug or a service plug while including your Service or Product location coverage

4. Click on Submit to Save

5 . You will be charged as low as $0.01 per client that clicks to call or message you

If you can not be contacted, you won’t be charged

Your plug will be running in minutes after submission. If you are not called, you won’t be charged a dime and your funds will remain intact in your Account

Examples of Service plugs are;

  1. Photographer
  2. Cook
  3. Chef
  4. Tailor
  5. Fashion Designer
  6. Doctor

Examples of Product Plugs are;

  1. Phone Store
  2. Laptop Dealer
  3. Battery Store
  4. Cake Store
  5. Electronics Store
  6. Fashion Store
  7. Electrical shops

2. Create a website for your business 

Mobile Devices, Website, Mockup, Web, Web Design

A functional website is a marketing tool that can not be over-emphasized, it is critical for marketing your business and announcing your brand even if your business has good social media awareness.

That will lead you to own a business domain because depending on what you sell or the service you render, your website will serve as a lead-generating tool, articles, catalog, and information hub for your potential customers.

With your website, you have complete control over how you promote your products and services and how long you want your promotions and other content to be visible, and you may not have such control over social media.

If at the moment you can’t afford to have a custom-designed website, you can easily set up your site using one of these builders: Wix, Squarespace, or Godaddy which can provide templates and tools that will make it easy to create a common website.


Check-out 10 Cheap Ways To Promote Your Business Online


3. Create a business blog

Man, Reading, Touchscreen, Blog, Digital, Tablet

A blog provides informative articles about your products or service on your site.  A blog will not only educate your customers about the product or services you are offering at the moment but can as well make you relevant on the google search engines and thereafter start generating good income.

You don’t have to be a professional to write an article for a blog as creativity may not be necessary, just write information your customers will find helpful at different stages. Be it a product or service.


4. Apply SEO for your website.

Search Engine Optimization, Seo, Digital Marketing

Search engine optimization(SEO) is a method by which your website pages are set up in a way the search engines understand the content of the pages and will bring up your page when someone searches for what you sell, the service you provide, or the kind of information you provide.

Although a lot of finances can be spent on SEO, there are good affordable ways to optimize and get running, some of which include:

  • Using phrases people search for frequently in the page title
  • Giving a piece of comprehensive information on the subject matter
  • Including your business name, location, and phone number on all pages on your site


5. Make a business listing for your company on Google and Bing   

Checklist, List, Hand, Pen, Business, Writing, Check

Google and Bing offer a beautiful opportunity for businesses to be listed. It is a free listing for local businesses.

To get listed on Google, go to Google My Business, to get listed on Bing, go to Bing Places for Business. 

Fill out all the information required, phone number, website, business address, active hours of operation, and others. Doing this can help your business show up at the top of search results when someone in your city searches for your products or services.


6. Create a social media business profile

Male, Female, Icon, Avatar, Man, Woman, Person

A social media business profile is quite necessary for the growth of your business. Set up an effective business profile on Facebook, LinkedIn, and Instagram that is different from your personal profile to attract attention from potential customers, be sure to include a good description, keywords, business phone number, and a link to your website. .


Also, see 10+ Best Ways to Advertise Business at a Low Cost


7. Be involved in social media matters related to your product or services.

Social Media Icons, Social Media, Icon Set, Multimedia

Indulge in conversations on trending news and posts related to your product. Try not to overdo it by spamming groups with constant promos of your product.


8. Use email marketing to bring in business

Email, Newsletter, Email Marketing, Online

Email marketing is the process of sending a commercial message, typically to a group of people, using email. In this sense, every email sent to a potential or current customer could be considered email marketing.

Email marketing is one of the most cost-effective ways to communicate with customers and prospects and get them to make purchases or visit your website. 

Get an email marketing service and request customers, website visitors, and social media followers to sign up for your email list. Then, send an email newsletter or promotional offers to customers and prospects at intervals.


9. Run Facebook Ads or ads on other social networks.

Social Media, Marketing, Facebook, Youtube, Instagram

Though a boosted social media post can reach a number of people, you get more options when you create an ad instead. On Facebook, for instance, ads have a lot of features that can make you set objectives such as conversions or lead generation, you can as well create a call to action button, and take advantage of more advanced options to reach your target market.


10. Ask Customers to Review Your Business. 

Smileys, Customer Satisfaction, Review, Feedback

One of the ways to gain customers’ attention is most times through reviews.

Everyone wants to be assured that they are making the right decision when choosing a product or service and reviews from other customers will give this kind of assurance.

To increase the chance of customers leaving a review, send them a note thanking them for their transaction with you, and ask them to review your site online.  Do not forget to include a link to a place you’d like them to post their review.



We have in this post mentioned a number of cheap ways of promoting your business through different advert means. We trust that it is helpful enough in your journey of business promotion.

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