How to promote my small business online

How to promote my small business online” Is a question asked by many small business owners looking forward to online marketing.

As a small business owner, it is essential for you to know how to promote your business online, the steps to take to ensure that you are not missing out on any online marketing opportunities, and how you can utilize the internet to find more customers and make more sales.

The internet is a great place to promote your small business and it won’t cost you much – you just need to know how to go about it.

Before the internet, small businesses had just a few ways to advertise their products via methods like sponsoring little local events, printing out fliers, etc. But now, there are so many opportunities online and all you have to do is to know where to look.

Here are 10 cheap but effective ways to promote your small business online

1. Create a Blog

create a blog

Creating a blog is a good way to promote your business online. Don’t just create a blog and abandon but post relevant and high-quality content consistently. Having a blog helps to bring traffic to your site as well as creating authority.

If you gain authority in your niche, you will get the attention of consumers, the media, as well as other business owners. This will help you get more leads and sales. This is a long term strategy but it will eventually pay off at the right time.

2. Create a Plug or an Ad on YAIOA at $0.01 per click

subscribe to buy ad space on the yaioa platform

Creating a Plug for your small Business at $0.01 per click is another smart move to make in other to position your Business for growth. Without advertising, your business can only go short miles 

Signup on YAIOA, click on your Profile to create a Plug

 

3. Do SEO (Search Engine Optimization)

Your business site needs to be search engine friendly. SEO is a set of changes you need to do on your website so that it can be understood by search engines (Google, Bing, Yahoo).

The more information you can give to search engines about your business website, the greater your chances of getting traffic from them. There are so many things Search Engine Optimization can help you do

  • SEO will help you build a better and user-friendlier website
  • It will help you find new customers and assist in the growth of your business
  • It will help you explore new markets
  • It will help you improve conversion rates
  • SEO helps build brand awareness via better rankings
  • It helps you bypass competition
  • It helps you stay in-synch with the latest developments
  • It is good for social media marketing
  • It helps you build a dedicated fan base with email marketing
  • And many more

4. Embrace Social Media

embrace social media

Embracing social media will help build your online reputation. Social media is great at spreading your brand’s message, building your brand, and finding new customers.

Some of the social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, etc have millions of active users every day and that includes your potential customers. If you run targeted social media campaigns, publish useful and high-quality content regularly, and engage with people in your niche, you can slowly build your online reputation.

Once you start your social media campaigns, you need to watch out for what people say about you on different social platforms and reply to them whenever they ask a question, leave a negative review or complaint.

5. Email Marketing

Business tablet with email marketing. Vector online advertising

Email marketing will help you build a strong relationship with your customers. To be successful with email marketing, you need to give out something for free in exchange for a customer’s email address.

Give out something valuable like an EBook or free report that can help people in your niche. Then after collecting the customer’s email, you can develop a relationship with that customer via drip-fed campaigns by using a system like Get Response, Mailchimp, Aweber, or Constant contact.

Do not try to sell your product immediately to the customer but try to connect first before focusing on selling.

6. Create Useful Video Tutorials on YouTube

create useful toturials on YouTube

YouTube offers a great resource for advertising your business on the internet. It might be a bit difficult for you at the beginning but if you focus on creating useful video content, eventually, you will reach a large number of people. Also, you have to focus on adding value without first before thinking of generating profit.

YouTube is the best place for videos because you can reach multiple people easily. Whatever your video might be about just making sure that the recording and the overall content has high quality. Also, ensure to drop a link in the description back to relevant content on your site.

 7. Do Guest Posting

Do guest blogging

Aside from creating your own blog, you should also post on other influential blogs. Guest posting is a great way to build backlinks and gain lots of weight with search algorithms. Search for blogs that accept guest posts and post on them.

This will help bring more traffic to your site and can also lead you to your potential customers.

8. Start an Affiliate Program

affiliate marketing

Start an affiliate program where you can get bloggers, YouTubers, and other content creators to post links to your site. In exchange for posting these links, the affiliates get a percentage of sales as a commission.

By using an affiliate program, you can easily reach to potential customers.

9. Use the three Business listing sites

As a small business owner who is looking for ways to attract new customers in specific locations, you should register your business on local business listings sites like Google Local, Yahoo Local, and Bing.

Google Local is a powerful way to list and verify your business info, providing public details like your company’s address for Google Maps appearances, store hours and other information related to your business. Make sure that the information is accurate and up-to-date.

It’s very easy to set up your Yahoo Local account as well as Bing.

10. Participate in Forums

participate in forums

Aside from social media platforms, there are other online forums where you can take part in discussions. Participating in other forums is a great way to promote your business. Join forums like Reddit, Quora, and Tumblr.

These forums are the largest online and you can either ask a question or answer a question related to your niche or product.  

Conclusion

With the post above on “how to promote my small business online” I’m certain you’ve found out the free and cheap methods of promoting your business online.

There are so many businesses spending lots of money on digital marketing not knowing these free and relatively cheap methods are incredibly effective.

As a small business owner, you can take advantage of these tips to collaborate globally and compete against well-established businesses.

 

Frequently Asked Questions

1. How can I market my small business?

  • Create an elevator speech
  • Start networking
  • Ask for referrals
  • Offer coupons
  • Email Marketing

2. How can I promote my business online for free?

There are so many ways you can promote your business online and some of them are:

  • Email marketing
  • Video marketing (YouTube)
  • Use social media networks
  • Participate in forums, blogs, and discussions
  • Guest post
  • Do SEO
  • List your business in online listing sites

3. How can I lure customers to my business?

  • Identify your target audience
  • Know their location
  • Understand what your business is all about
  • Provide value
  • Build partnership –team up with other businesses in your niche
  • Try direct response marketing – reach out to customers to encourage them to complete a specific action.

4. What are the different types of promotions?

There are four basic types of promotion and they include;

  • Advertising
  • Sales
  • Personal selling
  • Publicity

5. How can I attract customers online?

  • Offer a referral program
  • Grow your email list
  • Reply to questions and complaint
  • Run ads on other networks

6. How do I build my client list

  • Ask for feedbacks
  • Share what you know
  • Give gifts to your loyal customers
  • Treat your clients like people not business
  • Email your clients
  • Give your clients access to your network
How can I market my small business?

– Create an elevator speech
– Start networking
– Ask for referrals
– Offer coupons
– Email Marketing

How can I promote my business online for free?

There are so many ways you can promote your business online and some of them are:

– Email marketing
– Video marketing (YouTube)
– Use social media networks
– Participate in forums, blogs, and discussions
– Guest post
– Do SEO
– List your business in online listing sites

How can I lure customers to my business?

– Identify your target audience
– Know their location
– Understand what your business is all about
– Provide value
– Build partnership –team up with other businesses in your niche
– Try direct response marketing – reach out to customers to encourage – them to complete a specific action.

What are the different types of promotions?

There are four basic types of promotion and they include;

1. Advertising
2. Sales
3. Personal selling
4. Publicity

How can I attract customers online?

– Offer a referral program
– Grow your email list
– Reply to questions and complaint
– Run ads on other networks

How do I build my client list

– Ask for feedbacks
– Share what you know
– Give gifts to your loyal customers
– Treat your clients like people not business
– Email your clients
– Give your clients access to your network

 

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