Knowing how to promote your business on social media is a smart move you can make. Social media is like the bomb of marketing these days, and it is a must for advertisers to use these platforms to market their products or services.
There are so many benefits of promoting your business on social media including that it can let you communicate with customers and prospects on a new level, help you to enhance your customer service, help you to engage your audience and reach new audiences, help you build authority, and helps you drive traffic to your website.
On social media, businesses and customers interact directly, ask questions, repost each other’s content and form a strong relationship.
Getting started with social media marketing can be quite intimidating, but here are some tips that will help you promote your business on social media networks.
1. Choose the Right Social Media Networks
There are different social media platforms you can use to share your content and some are still growing every day but sharing your content on the right site is essential to your success. But how can you the one right for you?
It is advisable to join the most popular sites and selecting the right ones will depend on where your audience is as well as your goals. Some of the most popular platforms include:
Facebook is the largest social network with over 2 billion active monthly users. This site is great for businesses that want to generate leads as well as build relationships.
As an advertiser, you can use Facebook in a lot of ways to grow your business. One of them is by reaching out to Facebook Group owners with a subscription plan to advertise on their group.
Most Facebook Group owners use the YAIOA Subscription tool to create a subscription plan and as an advertiser, all you need do is to visit YAIOA to register as a client and subscribe to a subscription plan placed by a Facebook Group owner.
It is very easy and safe to subscribe to a plan on YAIOA. After registering as a client just go to your dashboard, add funds to your account via bank deposit, PayPal or PayStack and subscribe to a plan in your location and budget range.
When you subscribe, an email will be sent to you with a delivery confirmation number. The delivery confirmation number is what you will exchange after the service is provided to you.
NOTE: The money you pay for the subscription will be escrowed and will not be given to the vendor (Facebook group owner) until the delivery confirmation code is exchange to end the service.
Subscribing to a plan via the YAIOA platform is very easy, safe and reliable. This method can also be used on other social networks.
Twitter is also a social media platform that you can use to grow your business. This site is ideal for businesses targeting individuals under 50 years of age and also need to be notified of time-sensitive info like announcements, breaking news, and trending topics.
This platform is ideal if you’re into B2B and B2C businesses. It helps to create trust, build authority and engage audiences. It’s a social platform for professionals.
If you into video creation or production YouTube is the best choice for you. YouTube can also help improve your SEO and overall brand presence. This platform lets you present unique content that is easy for viewers to consume and share.
Instagram the sister site to Facebook is also a great site to advertise your product or service. If you’re targeting the young generation, this site is the best choice.
This is one of the fastest-growing social networks and you can use it by offering promotions, giving exclusive access, providing personalized content, building relationship with influencers, in order to drive your brand’s recognition and loyalty.
Pinterest is a photo-sharing site and also a great platform for businesses with a visual appeal like art, restaurants, fashion, weddings, and travel.
2. Set a Goal
As a business, being active on social media has so many advantages. There are things you can accomplish with your presence on social media such as engaging customers, performing customer service, expanding your audience, generating leads, driving sales, gaining valuable insights and feedback, increasing web traffic, and many more.
But to achieve all these you must set an objective you can work towards because you will need to create a plan to get there. For instance, your techniques for driving sales will be different than your approach if you wanted to enhance your customer service. So it is crucial to know what you want to accomplish.
3. Have a Plan
Setting a goal for enhancing your social media presence is excellent, but it’s just the beginning. The moment you know what you want to accomplish, you have to come up with a strategy that will help you get there.
You can start by appointing someone or people who will be part of your social media team, and divide their duties and responsibilities amongst them.
You should also post content regularly and creating a content calendar will aid you to create posts and ensure you don’t miss the days you are to post. Your content calendar should include:
- Who your audience is
- What they are interested in
- The usable content you have
- The type of content you still need to create
- The time and platform content will be published.
4. Create a Content Plan with your Audience in Mind
If you know your audience well enough, you will find success with social media engagement because the needs and interests of your target audience will determine the type of content you should be posting and the way you engage your followers.
For example, if you own a coffee roastery, your target audience might be interested in coffee recipes, drinks, brewing tips and techniques, and other coffee-related articles.
You need to know your target audience’s age, location, gender, likes, goals, needs, challenges, behaviors, and pain points.
Always share high-quality and relevant content and if possible include videos, images, and other types of visuals to make the content more appealing and luring.
5. Encourage Engagement
Content is important on social media, yes, but it is not enough to just post your content and relax. You need to encourage engagement because that’s what social media is all about. Engagement is the only way you can further the relationship you want to build and gain the trust of your audience.
There are various ways you can engage with your audience and they are:
- Comment on posts
- Start and participate in conversations
- Share relevant information
- Post and answer questions
- Share user-generated content
- Show appreciation for customers
- Address complaints and criticisms
6. Do not Over- Promote
Don’t treat social media like regular advertising. You don’t have to promote yourself in every post but instead create content that people will actually like and want to see.
Promoting your brand is not a bad idea but it should be once in a while. Some advertisers go by the one-in-seven rule which states “for everyone directly promotional post, six others should be content-based”.
In these other six posts, you could share articles, comment on events or ask questions. You don’t have to entirely avoid mentioning your brand in these posts but just be careful not to over-promote yourself.
7. Maintain a Constant Presence
Social media is not something you can just start and finish at the same time. It takes time and patience to grow a reliable presence on social media. Be consistent in what you do, monitor your channels and respond to conversations and questions.
8. Address Issues Quickly
There are times when you may come across an individual who is upset, argumentative or has something negative to say about your business. In times like this, quickly address whatever the case may be.
You should also take note of comments about your brand on social networks, this way, you can see the problems and address them before they escalate. If you find an issue, engage with the person by publicly apologizing and offer to solve the issue via direct messaging.
If you do this, people who see the post will know were responsive and will make them trust your brand.
9. Build a Community
Focus more on getting customers who are interested in your brand, are loyal and can easily engage than getting more followers. These people are more likely to share your content, like your posts, and become customers.
When you build a community around your business, the people within the community will engage with each other and help to promote your content. You can as well try to reach out to exceptionally influential social media users and ask them to help you by reviewing a product or mention you in a post.
10. Provide Value
The most essential thing you can do on social media is to provide value to your followers. Create something that your target audience will find useful. It could be a thing they’ve never heard of, something that makes them laugh, something that entertains them, etc.
Providing value is what attracts the right customers to your business, makes people want to follow you on each platform and helps spread content. If you keep on providing value to your audiences, you’ll be a step closer to a successful social media marketing campaign.
I’m sure by now you must have gotten an idea on how to promote your business on social media. Social media has billions of users and it is a goldmine for new customers and prospects who could become repeat customers.
Create a good social campaign, and you will be able to connect with some of those people and grow your customer base.
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