In trying to figure out how to put ads on your website some factors like your blog niche, the type of content on your site, your site’s demographic audience and where they are from, your traffic, and where your ad placements would be should all be considered.
So, let’s find out the key and most popular ways to put ads on your website.
Table of Contents
1. Affiliate marketing
Affiliate marketing is a very popular and quick way to put ads and make money from your website. You can connect with affiliates by first finding a product that you like.
Then on your website, you can endorse and recommend the product to your website visitors and email subscribers.
If your visitors like the recommended product or service, they will click on your affiliate link to make a purchase. And for every purchase made via your link, you earn a commission.
The commission varies per product. It can range from 30% to as high as 70%. For example, if the split is 50% for merchandise that costs $80, you will get $40 for referring the buyer.
You can find products to promote at:
2. Pay Per Click Advertising
Pay per click ads is also known as cost per click ads (CPC). It simply means that you get paid by an advertiser once some on your site click the link on their ad.
This is one of the most common models of website advertising. Some platforms that can be used for CPC advertising are:
Google AdSense allows publishers to tap into Google’s immense advertising network so that other advertisers can run ads on their website.
Once you sign up on this ad network, a code will be placed on your website by Google that will identify the content of your site and start displaying advertisements that are related to your content.
For example, if your ad is about sports, Google AdSense will start showing your visitors ads for sports kit, training centers and so on.
Google, however, has very strict rules, so it is very difficult to get and remain approved.
You should make sure you keep up with their latest terms of service before applying.
Infolinks is one way to implement in-text advertising on your website. It follows the PPC (pay per click model) and offers its publishers a 70% revenue share.
It also offers other options like insearch ads, inframe ads, and intag ads. They have various payout options like eCheck, Western Union, Wire Transfer, ACH, and Payoneer.
Media.net, powered by the Yahoo Bing Network, is another big alternative to AdSense. The ads are contextual and focus on relevant keywords. This takes time before they are optimized for your site.
However, the algorithm will determine the best keywords for your audience based on the clicks as you keep using the network.
Unlike Google AdSense, Media.net assigns a dedicated account representative who can suggest other ways to make more revenues from your ads.
3. Sell ad space
Another way to put ads on your website is online advertisements, especially if you are already getting decent traffic.
You can simply sell your own ad space directly to companies. All you need is an “advertise with us” page on your blog, listing out the different formats of ads available and their prices per month.
For example: “Sidebar banner ads will cost $100 per month”. Ensure that your Google Analytics or any other analytics tool traffic statistics available.
If your website gets a huge amount of traffic from different sources in a month, your banner ad rate can go as high as $5,000 per month.
Another method of selling ad space directly from your website is a fixed price. You simply name a price and get paid upfront. Unlike Google AdSense that is tied to a cost per click, this pricing is a simple flat-rate fee.
On the other hand, if you want to save yourself the stress of selling, there are third party alternatives that can be used.
The YAIOA subscription tool is a tool that helps you to do and achieve more and also explore new possibilities. That said, as a website owner intending to sell ad space, you can create a subscription for your ad space using the YAIOA platform.
All you have to do is register as a VENDOR and create a subscription plan where you put in the description and price of the subscription.
The description should be detailed, stating the format of the ad(s), the traffic you have, etc. It should be detailed enough to be convincing.
After this, visitors, advertisers, and publishers that come to the YAIOA platform to advertise their product and services would see your site and click on this button which takes them to where they can make payment for the ad space.
Yes, it’s that easy!
BuySellAds is an online ad-marketplace where you can list your ads for others to buy. They give 75% of calculated earnings to its publishers. There is also no minimum threshold for payout.
The downside is that they do not accept websites with low traffic so if you are just starting out, you may want to wait a few months for you to generate good traffic before signing up with them.
BlogAds works similarly as BuySellAds. They keep 30% of calculated sales as their commission and for every referral, you can earn 15% of the earnings.
The minimum amount for payout via PayPal is $75 while for Wire Transfer is $750.
4. Accept Sponsored posts and articles
Once you are able to build steady traffic to your site with an engaging audience, there are different ways you can monetize the traffic.
For example, a lot of companies go out of their way to look for blogs that can feature their sponsored content. This kind of advertising works well because it is in line with your website’s content, thereby, making it relevant.
Reviewing products from a company in an ‘advertorial’ in a part content, part advertisement manner also works.
For example, if your website is all about health and wellness, the creator of one of those ads would love to have you review and feature their health supplements to your audience.
This can be a win-win scenario when done right.
You can try text-link ads if you have good organic traffic on your website. This is where you link a text on your site to the page of a different site.
Ensure that you use the Nofollow tag before trying these in order to combat and possible Google penalty.
LinkWorth is a platform that is designed for advertisers to advertise their products and services through text links. You will also find options to use text ads, paid reviews, etc.
The minimum threshold for payouts when using PayPal is $25 while via check, wire transfer and EFT are $100.
While many advertisers and bloggers do not like pop-up ads, it is still an option. These ads can be displayed as pop-ups or pop-unders.
PopAds is one of the best pop-under ad networks. PopAds offer high CPM (Cost per Mille) rates and on-time payment. It also works quite well with English-speaking traffic.
You can get paid via AlertPay, PayPal and Wire Transfer. You can withdraw your payments at any time and they also have a referral program where you can get 10% of the earnings.
7. Generate Leads for other companies
Businesses are always on the lookout for creative ways to find new leads because they thrive on new leads coming in their doors to inquire about their products or services.
Let’s say you have a website about sports. Your audience information like their contact number or email address would be of great benefit to different gyms, sporting kit retailers, etc who are willing to sell their products or render their services.
Simply put, you are the one connecting the dots and acting as an intermediary by introducing two parties who can be of benefit to one another.
The difference between this and affiliate marketing is that it doesn’t matter if your visitors end up purchasing their product or not.
You can find these offers at:
8. Build an Email list
Your email list comprises of your most loyal leaders. You should be able to convert strangers who visit your website into passionate and loyal followers who look forward to your latest content.
While this strategy might be a long term strategy, it is one of the best, long term methods to grow your blog.
Creating relationships with your followers should be a priority and one great way to start is by offering important information or help for free.
Some of these ways on how to put ads on your website are ad networks while others are sponsored posts and reviews.
You have a lot of options to choose from and the best part is that you can use these alongside Google AdSense. Which one tops your list?
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