This post contains all the most important information on how to sell more gym memberships. Selling more gym membership is important if you intend to grow your business. Selling gym memberships is not as difficult as you think but the main idea is this;
The people you are selling to are looking for ways to change their lives
They want results and you will show them that you are the only gym in the area that can do that and it’ll worth every penny they give to you.
Getting new memberships is a process that needs several steps for success. Here are some important tips and strategies to help you successfully sell more gym memberships.
1. Find Your Niche
This is the number one rule in any gym business. Know who you are and who your customers are. Most gym owners want to be all things to their customers at the beginning because they want to get their customers in and get their bills paid.
You should focus your attention on a specific type of customer and know the type of people you want to attract. If you find your niche, you start focusing all your messaging on a particular type of person. This will make things easier for you.
2. Advertise in the Right Manner
If you don’t have any leads then who are you going to sell to?
Before you even think of selling to anyone you need to get people to know you exist. Once you discovered your niche, what will get people in, the next thing to do is to get your message out to people in a compelling way. You either learn how to do lead generation yourself or pay someone to do it for you. But it is advisable to do both it will pay off in the long run if you really learn how to do it yourself.
For example, you will save on the cost of getting someone in the beginning and when you start getting income, you can then hire someone and you will have the knowledge and expertise to make sure they are doing the right thing that will make your advertising strategy successful.
If you want to create your own ad via Facebook and Instagram, there are simple ways to come up with organic content for your social media ads.
- Create different headlines, copy and imagery
- Use the most successful in your ad campaigns
- Switch up the combinations for fresh content
- Put together different combinations
- Utilize a small amount of money test these different combinations
3. Offer a Free Trial Session
Prospects will definitely want a trial session. They’ll like to try out the new class, facility, or equipment to see if it meets their requirements. If you offer a free trial session or period, the potential member will have the desire to sign up for a membership.
You can also decide to give members a certain number of guest passes a year – this could help grow your membership with new client referrals. You can give at least two guest passes per year to all members in order for them to convince their family and friends to join them.
4. Create a Subscription Plan
Creating a subscription plan is another way to get more people to your gym. There’s no doubt you are looking for more prospects to register in your gym and one of the easiest ways of getting them is by creating a subscription plan about the services you offer and let them subscribe to become members.
The fastest and easiest way you can create a subscription plan is via the YAIOA platform. This platform has a subscription service that you can use to get more people to your gym. All you need to do is just to create a subscription plan and YAIOA will help you promote it to a larger audience.
To create a subscription plan, navigate to the Yaioa.com and click on register to sign up as a vendor. After successfully signing up as a vendor, log in to your account and visit your dashboard where you can add funds to your wallet via PayPal, PayStack, or direct bank deposit and create a subscription plan for all your services.
YAIOA will then place your subscription on their site as well as other larger sites and interested users will subscribe to your plan and become regular members of your gym.
5. Train Your Staff
Training your front desk staff is essential for this step. Your front desk staff should be friendly, enthusiastic, and enjoyable to speak with via email, phone, text, or in-person.
Your prospect will first of all talk to your receptionist before getting to you, so ensure you train your staff to have effective interaction with all current and prospective members.
6. Follow up Prospective Members
Receptionist, membership sales staff, or yourself should always do a follow up with prospective members after their first communication. With this follow-up, your front desk staff or membership sales staff would be able to answer questions from the prospective members and also encourage them to join.
It is important to give your prospective members all of your attention because it is the most important step to take. Offer them all the vital information about your gym and what you can provide.
Take your time to talk to them and ask questions. Find out about their objectives, what they’ve tried doing in the past and why they want to try it again.
Get all the necessary information you can get about them including their contact information, interest, and fitness level. Be polite and friendly and make recommendations based on the information you’ve gathered from them.
7. Have a Great ‘ Nice to meet you’ Form
When you get the details of all members that walk into your business, you get more sales. One thing you have to know is that walk-ins are one of the most valuable types of members for a gym business.
A “nice to meet you” form is a contact form that asks your members basic questions about their health and contact details. When you hand this form out after your members arrive, you can be sure that their visit isn’t wasted.
But if you already have a ‘nice to meet you’ form ensure your front desk employee hands it out to every member.
8. Needs Analysis
Once the prospect member is in your facility, it is important to the customer experience that you perform a need analysis. Ask your members what they need from a fitness facility and what they want to achieve.
Tell them how your gym meets their requirements. Your members have different goals, so the needs analysis is critical in providing personalized solutions and value to a client.
Here some great examples of questions you should ask
- What type of activities did you use to do?
- What did you like about your previous fitness center?
- What didn’t you like about your previous fitness center?
- How often, what days and what times are you planning to use our gym?
- What would you like to do?
- What would you like to use?
- What is important for you to join?
- What do you want to get?
- Why do you want to achieve your goal?
9. Make the Tour Count
Now you know more about your prospects and what makes them join your gym, it is time to show them your facilities. Give your members a thorough tour of your gym, with specific emphasis on areas that provide solutions to their fitness problems.
Show them the different equipment and other features that will aid them. When you show your prospective members exactly how your gym meets their requirements shows the value and demonstrate a level of appreciation and investment in their fitness journey.
10. Ask for Referrals
You should always ask for referrals whether or not the prospect joins. Ask for referrals by presenting them a form of guest passes and if they share the passes with family and friends, it will guarantee lead generation.
Referrals are a cost-effective, and powerful marketing strategy which your gym can use to get more members and make more sales.
11. Attend Health Fairs, Expos, or Other Local Events
Local events like fitness expos, health fairs, or other related events are an excellent marketing opportunity for your health club, gym, or fitness center. Have a table with group exercise class schedules, marketing materials, business cards for personal trainers, or other related information.
Post information on your social media pages about these events so that your current members, as well as new prospects, will see it.
12. Use Social Media to your Advantage
Utilizing social media is essential because you can use social sites to engage with current or prospective members. Most of your members are active on social media it can be either on Facebook, Instagram, or Twitter.
Making use of these platforms is a great way to engage with current members as well as cultivate relationships with potential clients.
Members can interact with your gym and staff via Facebook check-ins or tagging your gym in their Instagram or twitter posts or stories.
There are different ways you can use your social pages to interact with current members or to find new prospects. Some of them are:
- Repost the member’s posts that tag your facility
- Organize a social media contest to get more interactions and followers
- Post referral rewards so that members will be aware of it
- Post different workout videos
13. Discuss the Price Options
Talk about the options you think that will suit your prospect’s goals and interests. Provide them two or three different options so that they can select the one that best suite them.
If you have a strong connection and form the basis relationship with your prospects, the price should not be an issue. If you’ve listened to your prospects and show value, it will matter to them when deciding.
14. Ask For the Sale
Close the sale directly and create a sense of urgency and provide guest passes but don’t be pushy instead, offer your prospects solutions that demonstrate why your gym is the best choice for them. Make them feel like the membership is made especially for them.
There you have it, the fourteen (14) best tips on how to sell more gym memberships. By following the tips above, you will be able to prove the value of your gym to prospective members and also achieve more sales and revenues.
Frequently Asked Questions
1. How can I increase my gym membership sales?
Increase your gym membership sales by;
- Knowing what you want
- Making inquiries
- Know the interest of your prospects
- Meet prospects requirement
- Focus on their goals
- Create a subscription plan via the YAIOA Platform
- And many more.
2. How do you market a gym?
You can promote a gym by;
- Offering corporate wellness initiatives
- Running promotions on social media
- Holding charity competitions
- Advertising your new hot workouts
- Running promotions with other local businesses
- Sending automated reminders to clients
- Running a referral program
3. How do you attract customers to the gym?
You can attract customers to the gym by;
- Partnering up with and working with local corporations to build an internal fitness program
- Offering remote classes
- Marketing to seniors
- Diversifying your trainers
- Involving your brand in the community
- And much more
Increase your gym membership sales by;
I. Knowing what you want
II. Making inquiries
III. Know the interest of your prospects
IV. Meet prospects requirement
V. Focus on their goals
VI. Create a subscription plan via the YAIOA Platform
And many more.
You can promote a gym by;
I. Offering corporate wellness initiatives
II. Running promotions on social media
III. Holding charity competitions
IV. Advertising your new hot workouts
V. Running promotions with other local businesses
VI. Sending automated reminders to clients
VII. Running a referral program
You can attract customers to the gym by;
I. Partnering up with and working with local corporations to build an II. Internal fitness program
III. Offering remote classes
IV. Marketing to seniors
V. Diversifying your trainers
VI. Involving your brand in the community
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