How will you advertise your product or service? This question has bothered a lot of business owners and in this article today, we will take you through some effective techniques you could use.
Creating a wonderful, effective product or service is one thing, launching and promoting it, is the other half of the equation.
It’s not really about offering the best product or service around, if it is not promoted properly, you’re likely to miss out on opportunities or worse case, end up losing money.
There are millions of businesses showing off their products and services everyday, nonstop. If you are trying to level up and be better, there are effective ways to advertise your products or services.
Before that, I would like to introduce the YAIOA (Your All in One Account) Plug, a tested and trusted business promotion strategy you can kickstart with as low as $10.
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How Will You Advertise Your Product Or Service
It is safe to say that this is one of the most important and easier tools used in growing one’s business globally. YAIOA Plug can increase sales and help you meet up with potential customers or clients all over the world.
As a business owner, YAIOA Plug targets the right audience for you without stressing yourself. You read that right.
This is a paid ad that runs on a particular website of your choice displaying your products or services which connects you to your potential buyers or customers.
- To get started, Signup on YAIOA through this link https://yaioa.com/register
N/B: Your password must be eight characters long, containing at least a lowercase letter, an uppercase letter, a number and a symbol.
- Deposit a minimum of $10 in your Account to run the plug for your business to be linked to prospective customers that are in need of your products or services.
- Add your plug details. This means, you must state if it is a product plug or a service plug while including its location coverage.
For you to satisfy customer curiosity, your plug content has to be of quality and catchy to your prospective buyers.
- Click on Save and your plug is all set
- This system charges as low as $0.01 per customer that reaches out to you.
Your plug runs a few minutes after submission. You won’t be charged, if not contacted. This means that your funds will remain intact in your Account.
Examples of Service plugs are;
- Fashion Designer
- Web Developer
- Android Developer
- Package Delivery
- Event Planners
- Laravel Developer
- AC repairers
Examples of Product Plugs are;
- Phone Store
- Laptop Dealer
- Battery Store
- Cake Store
- Electronics Store
- Fashion Store
- Electrical shops
- Men’s Wear Store
- Furniture Store
- Cement Distributor
- Building Materials Seller
- Plumbing Store
- Internet Modem Seller
- Fruit Plug
You can see how YAIOA Plug System serves your customers the stress of looking around for you because with a click of your link on the site, the customers are automatically sent to you directly. From there, negotiations are carried out and sales are made.
I know what you’re thinking. Too easy, right?
Sign up today.
Contests and Giveaways
How will you advertise your product or service using this particular strategy?
Best way out, run a social media contest.
This is a fun, easy way of connecting with people and bringing in more customers and prospects for your business. Thankfully, we have Facebook contests, which garner an average of 34% new customers per campaign, which is a great way to combat the platform’s low organic reach.
To make it more interesting, the winner(s) of your Facebook or Instagram contest should gain the opportunity to be the first to get their hands on your new product, and get it for free or at a discounted rate, depending on the situation.
Also, announce the content across all of your marketing channels, and not just limiting it to the social platform you’re using to run the main campaign. This includes your other social media channels, your website, email newsletters, even paid ads, etc.
With the increased engagement on your social media account, there will likely be more traffic to your website, your business will be in front of new customers, and in turn, present a means of connecting with your audience.
Event Sponsorship and Appearances
In this case, one may wonder, How will you advertise your product or service?
These events don’t have to be fancy and super organized; something as simple as birthdays, house warming, baby christening etc.
Advertising your product or service through event sponsorship can happen in many different forms. It could be that you receive an acknowledgement in the event program, have an on-site location where you can give out sample products, or even put up your company logo on the event posters.
Did you know that virtual events still serve as an effective promotion tool?
You could record a live Q&A (question and answer) session on the product or service, explaining how to use it along with its advantages
Another way is to center the event around an influencer who has expertise on your new product or service, with the promise to unveil the product at the end.
When it comes down to promoting a business, it can seem like there are endless options. It can be frustratingly difficult to figure out how and where to get started and what methods of promotion will be appropriate.
Present your loyal customers with an exclusive preview. Your loyal customers will always be a key part of how to promote your product, because they may not buy it, but will promote it to their networks.
This preview can be in the form of a private, in-person or virtual pre-launch party, an online tour, preview, or demo. or even, a special invitation to test it out and give feedback.
These are not only great customer engagement strategies, but also show them how much you value them.
Best believe that engagement and loyalty are essential for any business to blossom.
Proper Use of Hashtags
We’re living in a technological age where hashtags are extremely effective.
Another efficient advertising tactic is the incorporation of hashtags into your social media posts on the ‘big boy apps’ like; Instagram, Twitter, and TikTok for sure but also for Facebook and LinkedIn.
It is more effective if you have a niche audience or loyal following, you may also want to use a custom hashtag in your promotion post. This will not only expand your level of advertisement, but may also inspire customers to share the posts and pictures to their accounts, using the custom hashtag.
This means, user-generated content that can then be used to get even more people to try out your new service or product!
Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made purchases from an email marketing message? Email is an effective channel for spreading the word out about your new product/service.
If you have an online presence, try communicating with your customers through email.
You can use the In-store method
This includes using a simple, printed template or point of sale (POS) device to collect customers’ email addresses.
In exchange, they get emails with special offers from your business. You can be nicer by offering to email or text customers their receipts.
You can use the Online method
How will you advertise your product or service with an online method?
You can encourage customers to sign up to receive email updates with a pop up option, when they first visit your website.
If customers purchase your products through a website, give them the chance to sign up for emails from your business after checking out. If luck is on your side, you can get more customers to sign up if you offer a discount code in exchange. Smart, right?
If you are a small business owner, frequent, ongoing emails can make customers aware of your product and remind them to shop with your business. To send regular emails, you need to start by building an email calendar, with messages, topics and deals related to the season.
This may include details about special sales, contests, event invitations or reminders to connect on social media. Create emails that are sure to get your customers’ attention like providing exciting content that speaks to your customers’ needs, this will definitely encourage them to click.
You should try to keep your email communications short, clear and well-organized. Its subject line must be short and catchy to avoid being an eyesore and boring. Your email should be explanatory enough to tell customers what you want them to do.
Share Customer Reviews
Are you aware that 84% of consumers trust online reviews as much as personal recommendations? People need authenticity.
They need to know that what they are buying is tested and trusted.
Reviews and testimonials are extremely important when showcasing your product to a more general audience.
Customer Referral Program
How will you advertise your product or service using your already existing customers? Let me answer that for you.
We all know a tree never made a forest. You can use your already existing customers to make new ones. This can be possible by handing them freebies like; discount sales, slash prices in services, lots of giveaways.
These can drive them to tell their friends about your business, who in turn, will tell another. Just like that, you’re everywhere.
Don’t forget, mouth convincing is powerful. You could use this strategy too.
Traditional Newspaper Ads
This is another strategy. Daily and weekly newspaper ads help you to target specific geographic neighborhoods.
To make it more enticing, you can attach an incentive such as a coupon to the ad that can help you judge its effectiveness.
The business world has changed drastically over the years and effective strategies like the ones listed here are the measures or tools that have driven this change greatly.
That’s all we have today on how will you advertise your product or service?
Make sure you follow these strategies correctly and watch your business blossom.
Do not forget to leave a comment below. Stay safe!
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