The Ultimate Guide to Modeling, Services, Types, Apps, Courses, Companies, Schools, Cost & Guide. Everything about Fashion Modeling, Runway Modeling, Art Modeling, etc

In this article, we want to write about everything you need to know about a Model, the Career and its Services.


Table of Contents

Models – Modelling and How to Become a Model

Are you a Male or female aspiring to become a professional model? Do you want to find agencies hiring models? Would you like to make a career in modeling?

Young females today all want to become next top models or the next “Naomi Campbell without understanding what modeling is all about because they are slim, tall and beautiful, they think that’s everything in becoming a model.

Have you heard of a plus-size model? Maybe you have or haven’t but these models aren’t slim that’s why they are called plus-size models.

First of all, you have to understand who a model is and what modeling is all about.

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Understanding the basics of modeling

A model is a person with a role to advertise, promote or display a product or to pose for photographs.


1. Be healthy

When you get plenty of exercises, Eat healthy food and drink water you have a radiant look. Fitness is very important to make sure your trainer knows your modeling goals and also how you want to look.

Unhealthy food that contains sugars, starches, empty carbohydrates should be avoided. Eat healthy food, take fruits, healthy fat, whole grains, veggies, and proteins.

Minimize your alcohol intake, avoid sodas and sure to drink a lot of water.


2. Take care of yourself

Wash your face in the morning and at night, remember to wash your makeup off before you go to sleep and exfoliate your face once a week. Always focus on keeping your skin clear and glowing.

How you carry yourself and what you wear is important, take care to make yourself look healthy and well-groomed.

You should have a routine on ways to take care of your skin and hair.


3. Physical features

A model needs to know his or her best physical features and show it off. Make faces in the mirror, pose your body in different interesting positions, and learn how to make a small movement when taking poses your photographer will be happy.

Get used to wearing heels, you can practice at home, walk, jump and run on it.


4. Building your portfolio

A portfolio is like a model’s visual resume to gain a professional job.

Hire a make-up artist and a photographer. Pick out clothing’s for the photo-shoot and remember the purpose of your portfolio is to sell you, your portfolio says a lot about you.


Take a clean headshot

When considering creating a portfolio a clean headshot with no make-up is the first best photograph that should be taken.

It shows your natural state and the models features from the shoulders up.


Full- body photo

The next look for a model is full body shot. This type of photo shows the client the model’s body type.

The model should wear a fitting cloth when taking full body photo, not a long dress because it distracts the client from what they want to see.


Swimsuit shot

When taking this type of shot you need to remember that female models sell clothes to women and not men, so be sexy not overtly sexual.


Know your stats

Knowing your stats is very important it can help modeling agencies know where to place you.

The basic measurements to know are; weight, shoe size, height also your hip, waist, dress size, chest/bust.

Personal stats like your hair color, eye color, and skin tone are also helpful.


Smiling shots

A model should have a smiling shot photo because the agent will want to see your face when you smile, especially your teeth

If you don’t have a smiling shot somewhere in the middle of your book, then be sure to add a good smiling headshot.

Agents and clients want to see your smile, they want to see what they are working with and you don’t have to worry if your teeth aren’t perfect.


Take a strong closing shot

Another great shot is your strong closing shot a bit different from your headshot.

Make sure your headshot and your closing shots are your strongest shots that’s what agent don’t forget.

Agencies are not looking for pretty pictures, they want photos with attitude, personalities and see how versatile you can be.



5. Body type

Matching your body type to your modeling goals is a step in becoming a model. Always know that anyone can be a model.

A female with a full body and great curves can be a plus-size model. Women at least 5’8 and commonly small-breasted and Men between 5’11 and 6’2 are runway models.

Females with a beautiful face, great personality and at least 5’7 features for print models.

Underwear model for men, requires broad shoulders and slim waists, for women large breast and small hips.

Perhaps you can be a foot, hair, or hand model if you don’t fit any of the descriptions above.



6. Educate yourself about the industry

Read books, blogs, and articles about modeling learn as much as you can.

Improve important skills like posing and posture, you better understand how the industry works (such as how to find an agent). Don’t be shy.

Promote yourself, look for different opportunities and prove your abilities.


Know the different types of modeling before hitting the road

When it comes to modeling, highly paid supermodels who have a worldwide reputation like;

Top 10 Supermodels

Naomi Campbell
Naomi Campbell


Gisele Bündchen
Gisele Bündchen


Cindy Crawford
Cindy Crawford

Christy Turlington

& Linda Evangelista

Also, some famous fashion models like

Tyra Banks,


Chrissy Teigen,

Gigi Hadid,

Bella Hadid,

Joan Smalls,

etcetera operates in either one or more of these Modeling Categories. an Independent Model, for instance, can be a Fashion Model as well as Runway Model

One can mix up to 4, 5 or 6 of these Modeling Paths and still Deliver Professionalism, it’s all about having an understanding of the different categories and knowing what to do



1. Fashion Modeling

fashion modeling
Fashion Modeling

Fashion models promote products like clothing and accessories and other things as well.

There are two types of fashion models: Commercial and High fashion modeling.

High fashion modeling can be said to be an art form of fashion.

The photographer takes photographs of models in an artistic way of relating to promoting clothing.

The model uses their body and face to express different emotions required.

These models also have the opportunities to be featured in high fashion magazines such as ELLE, VOGUE.

Clothing designers traditionally show their new collections in an annual fashion show, the fashion industry, buyers and the general public.


Runway modeling

runway modeling
Runway Modeling

In runway modeling, models showcase clothes from fashion designers, fashion media, and consumers.

The height for men is 5’8″ and 5’6″ for women. Runway models work in various locations, and always traveling to cities where fashion is well known—London, Milan, New York City, and Paris.

Second-tier international fashion center cities include Barcelona, Los Angeles, Rome, Florence, Venice, Brescia, Tokyo, and Moscow.

The criteria for runway models include certain weight and height requirements. During runway shows, models frequently change clothes and makeup.

Models also go for interviews to present their portfolios and when you have a lot of experience they are most likely to hire you for a fashion show.

Models walk, turn, and stand in order to demonstrate the key features of what they are wearing.

A runway model can also work in other areas, such as department store fashion shows, and the most successful models sometimes create their own product lines or go into acting.



Art modeling

art modeling
Art Modeling

Art modeling are models that pose for any visual artist as part of the creative process.

Art models often are paid as professionals who provide a reference or inspired a work of art that includes the human figure.

The most common types of art created using models are, figure painting, figure drawing, figure painting, photography, and sculpture but almost any medium may be used.

Its artwork commonly employs models.



Trade show modeling

trade show models
Trade show modeling

Trade show modeling is models who work at trade show floor space or booth and represent a company to attendees.

Trade show models are not regular employees of the company but are freelancers often hired by the company renting the booth space and they can be hired for several reasons.

They are articulate and quickly learn and explain information on the company and its product(s) and service(s).

Trade show models are able to make a company’s booth more visible to the eyes of hundreds than any other booths with which it competes for attendee attention.

Possibly increasing the number of sales or leads resulting from participation in the show, they can assist a company in handling a large number of attendees, in which the company might otherwise not have enough employees to accommodate.



Plus-size modeling

plus size model
Plus-size Modeling

Plus-size modeling these are models who generally have larger measurements than fashion models. The primary use of plus-size for runway shows is to advertise Plus-size labels.

Plus-size models are also engaged in work that is not really related to the selling of large outfits, some other examples are stock photography and advertising photography for cosmetics, sunglasses, footwear, household and pharmaceutical products and watches.



Promotional modeling

promotional modeling
Promotional modeling

In promotional modeling, a model is can be hired to drive a product, service, brand, or concept by interacting directly with potential consumers.

A promotional model also provides information about the product or service and make it appealing to consumers.

The length of interaction may be short, but the product or services he/she is representing reflects on the live experience the promotion model delivers.

The promotional models tend to be attractive in physical appearance.

This type of marketing touches fewer consumers for the cost than advertising media such as print, radio, and television.

However, the consumer’s perception of a brand, service, product or company is often more profoundly affected by a live person-to-person experience.

These marketing campaigns take place in stores or shopping malls, special promotional events, at tradeshows, clubs, or even at outdoor public places.

Promotional models can also be used as a TV host or anchor for interviewing celebrities such as at film awards, sports events, etc.


Fitness Modeling

fitness modeling
Fitness modeling

Fitness modeling can be a rewarding and potentially lucrative career. If fitness model invests time and energy, he/she can achieve goals of inspiring others with your impressive physique.

Stick to a workout routine, devote lots of effort to stay in shape and diet. Figure out what makes you stand out, personal brand, and showcase it by cultivating and establishing a social media presence.

Get into the industry by submitting photographs to magazines and agencies, or blow away your competition in fitness and figure contests.


Learn how to pose, for example, get YouTube videos of poses and also images required by the National Gym Association.

Practice different poses in front of the mirror so you can figure out what works best for your body.

Describe what motivated you or how you overcame a struggle through fitness, when building your brand it helps you stand out of the crowd as a fitness model.

Sign up Instagram, snap chat, Facebook profile and update daily. Share stories on what motivates you, engage your followers in your fitness journey and give workout tips.

Enter bodybuilding and bikini competition they are a popular way of getting recognition.


Podium modeling

podium modeling
Podium modeling

Podium modeling is quite different from runway models in that they don’t walk down a runway, but rather just stand on an elevated platform.

They are kind of like live mannequins placed in different places throughout an event. People can walk up to the models and inspect and feel the clothing.

Podium Modeling is a great way of presenting a fashion show when space is too limited to have a full runway fashion show.



Parts Modeling

parts modeling
Parts modeling

In parts, modeling models are employed for their body parts. Like hand models, they may be used to promote products worn on the hand and nail-related products.

They are frequently part of television commercials (Some examples are rings, other jewelry or nail polish).

A lot of parts models have great attractive body parts, but there is also demand for unattractive or unusual looking body parts for particular campaigns.

You can also be a Feet model particularly those who fit sample size shoes. Parts Models are also modeling other specific parts including abs, back, bust, arm or chest, legs, and lips.

Petite models for females who are under 5 ft 6 in (1.68 m) and do not qualify as fashion models will success in women’s body part modeling.


Glamour modeling

glamour modeling
Glamour modeling

Glamour modeling models are not usually signed exclusively to one agency as they cannot rely financially on one agency to provide them with enough work.

There is no industry standard for glamour modeling and it varies greatly by country.

They focus on sexuality and thus general requirements are often unclear, being dependent more on each individual case and glamour models can be any size or shape.

Aspiring glamour models also appear on reality television shows such as Big Brother so they can gain fame.

Some very popular glamour models transition into commercial print modeling, appearing in swimwear, bikini and lingerie campaigns.

For the most part, glamour models are limited to modeling in calendars, men’s magazines, such as Playboy it was a stepping stone for some of the glamour models, music videos, bikini modeling, fetish modeling, lingerie modeling, and extra work in films.



Atmosphere modeling

atmosphere modeling
Atmosphere modeling

Atmosphere models are hired by the producers of events to enhance the atmosphere or ambiance of their event.

They are usually dressed in costumes to the theme of the event and are often placed strategically in different locations around the venue. As an event guest, it is common to take pictures with atmosphere models.



Commercial print and on-camera modeling

commercial print modeling
Commercial print and on-camera modeling

Commercial print modeling is a model that appear in print ads for non-fashion products, and also in television commercials.

These models can earn up to $250 an hour. Commercial print models are usually non-exclusive and primarily work in one location.





Spokesmodelling tends to deal with a Model in an Advertisement Campaign. A Spoke Model is a model who is employed to be associated with a specific brand in advertisements.

A spokesmodel may be a celebrity used only in advertisements in as a brand ambassador who is also expected to represent the company at different events, but more often the term is referred to a model who is not a celebrity in their own right.

Good examples of the spokesmodel are the models hired to be the Marlboro Man between 1954 and 1999.



Instagram modeling

Instagram modeling
Instagram modeling

Instagram models have become globally known due to the widespread of the use of social media. These models gain their success as a result of a large number of followers they have on Instagram.

Established models like Gigi Hadid, Cara Delevingne use Instagram to promote their modeling career. Some models also use Instagram success to develop their careers, such as Rosie Roff.

Unsigned models on Instagram have been able to attract the attention of agencies and talents scouts. American male model Matthew Noszka was discovered on Instagram by Wilhelmina Models.

Instagram models also attempt to become social media influencers and engage in influencer marketing, such as promoting products like fashion brands and detox teas.

High-profile influencers also use Instagram to earn thousands of US dollars for promoting commercial brands.

When choosing whom to employ, brands have become less concerned with the number of followers an influencer has and more focused on their engagement marketing strategy.

Instagram has helped some models gained high-profile modeling jobs and also become celebrities.

According to researches, 89 percent of influencers use Instagram to promote themselves compared to 20 percent using Twitter and 16 percent using Facebook.



List of Modeling agencies across the world

These are the List of Top Modelling Agencies across the World ranked in no other. For those planning to Join a Modelling agency, you have a great list below


19 Best Modeling agencies in the world


1. Elite modeling management

elite modeling management
Elite modeling management

Elite Model management gave birth to now known supermodels and has represented talents like Naomi, Iman, Cindy, Uma, Linda, Tyra, Amber and a lot of them.

Elite was originated in Paris, France in 1972 and expanded to numerous locations throughout the globe. It is a subsidiary of Elite in S.A.




2. EMG models

EMG Models is one of the young fast-growing agencies that’s offers a dynamic personal approach to its clients. EMG models were founded in 2010, the managers and agents use their extensive experience to aim and deliver a high-level result.

Because of their edge-cutting trend, it has resulted in an exceptional reputation within the fashion and entertainment industry.

With a strong development connection, the entertainment industry has grown EMG models market presence.

Expanding the business to provide full production services for clients, including photographers, makeup artists, stylists, location scouting and creative directing.




3. Francina International Modeling Agency

francina international modeling agency
Francina modeling agency was first to open in 1982 in Spain, the school’s student saw how progressive it was becoming and decided to help launch it into catwalks so they can create their own market talent agency.

Francina modeling agency first came to major success when Judit Mascó, became the first Spanish model to be featured on the cover of the Sports Illustrated swimsuit issue.

Now Francina modeling agency is currently one of Spain’s oldest agencies representing international faces and highly profiles models.




4. Ford Modeling Agency

Ford modeling agency or also known as ford models is an American modeling agency located in New York. They have represented many models and celebrities.

Ford models are one of the oldest agency established in 1946 by Eileen Ford and her husband Gerard W. Ford




5. International Modeling and Talent Association (IMTA)

international modeling and talent association
The International Modeling and Talent Association (IMTA) is a professional organization discovering talents since 1987.

International modeling and talent association is a place where the world’s talents agent, top models, and casting directors come to find new faces.

They also have a training center for talents, if you want to pursue your dreams in the entertainment industry they will help you get started.

IMTA conventions are a week-long showcase of modeling, singing, dancing and acting competitions where unsigned talent/models can compete.

In the hopes of getting discovered by one of the nearly four-hundred fashion and personal managers, talent agents, casting directors, music producers in attendance and network representatives.




6. Look Model Agency

look model agency
Look model agency is sited in California they direct book scouted models and have partnerships with other agencies around the world.




7. Louisa Modelling Agency

louisa modeling agency
The Louisa model was found by Louisa von Minkowitz in 1981. The agency became known as one of the leading modeling agency in Germany for their strong scouting activities, with a good reputation for supporting young talents and helping them achieve an international career.




8. Munich Modelling Agency

Munich Modeling Agency
Munich model was founded by Susanne Maushake in 1992 and quickly made a name for itself in the German market and abroad. The agency has pride in providing a comprehensive service that focuses on collaboration in excellent business contacts and fresh talents.

On the 25th October, Munich models celebrate its birthday and have become a powerhouse of many big-name girls.




9. Sapphires Modeling Agency

sapphires modeling agency
Sapphire’s agency is based in Central London, it’s a boutique modeling and is all about quality and not quantity.

They have and look after amazing models, also models with no experience are nurtured into strong working models.

If you are looking for an agency that will look after you and work with a team that really cares about you then sapphire is the agency for you.




10. Marilyn Modeling Agency

marilyn modeling agency
Marilyn agency is one of the prestigious agency with reputations in the world established in Paris 1985, extending in 1992 to the opening of its Men division and in 1997 Marilyn model management was founded in New York.

Today Marilyn model represent some of the most established models.




11. Wilhelmina Modeling Agency

wilhelmina modeling agency
Wilhelmina models are one of the great agency of all time and were founded in 1967 by a Dutch supermodel Wilhelmina Cooper.

This agency has earned a prestigious name in the industry by providing full-spectrum models and talent management for men, women, fitness, curve, and children models as well as entertainers and musicians.

They have a division of talented artist, set of make-up artists, hairstylists, prop stylist, photographers, stylists, and more.

Wilhelmina has offices in Los Angeles, New York, Miami, and London and has licensed with other agencies throughout the world.




12. Women management modeling agency

women management modeling agency
Women Management founded in 1988 New York City with an inspiration to embrace beauty. Women management drew the attention of great photographers, the most powerful designers, and magazines featured some of the most famous talents in the world.

The women board can boast of stars like Carmen Kass, Maria Carla Boscono, Sam Rollinson, Zoë Kravitz, Anna Ewers, Iselin steiro, etc.




13. Ugly Modelling Agency

ugly modeling agency
Ugly models like its name are looking for special and unique people. They are looking for fat women, geeky men, extremely tall, and very small.

If you have a unique, wacky and peculiar look from 18years-100years, size 6-30 then you have ugly model features.

So if you think you have that special unique look that set you apart from everyone then you can apply.




14. Viva Model Management

viva model management
Viva management model agency founded in Paris in 1988 by director Cyril Brule, based in Paris, London, and Barcelona. This agency focuses on high fashion catwalks and editorial work.

Various notable models got featured in viva which include Natalia Vodianova, Kristy Hume, Raquel Zimmerman, and Maria Carla.

The viva talent board includes actresses like Kristin Scott, Isabelle Huppert and British singer Sunday girl.




15. Silent Modelling Agency

silent modeling agency
Silent models agency founded in New York in 2008. This agency carefully selects models with the help of their international team, also ensure to contribute in a unique way of aesthetics.

Silent has achieved a significant industry in presenting and representing top talents like camilia Christensen, line brems, Mathilde Brandi, Antonia wesseloh, and dasha denisenko.




16. Next Management Agency

next management agency
This modeling agency is one of the biggest and most successful model agencies in the world. It was founded by faith kates and Joel wilkenfeld in 1989.

Next management help connects top talent in fashion and entertainment with leading international brands. This agency also has great eyes in finding and building dynamic and long-lasting careers.

Next open its first global influencer’s management in 2009, representing the highest fashion bloggers.




17. DNA models

dna models
DNA modeling agency was founded by two sisters Claire and Lisa heath in May 2012 and are determined and committed to always put their models first.




18. Fusion Modelling Agency

fusion modeling agency
This is a boutique model agency with the high-end board of women and men for work in all areas of the fashion industry located in New York.

Models working with fusion must be very natural that means no wearing of make-up. Fusion agency looks for models who can do runway and high fashion.




19. Muse Modeling Agency

muse modeling agency
Muse model management was founded in 2007 by Connor Kenneth based in Portland, Oregon. This agency creates a truly unique, independent vision in the increasing corporate management landscape.

Muse management is respected worldwide as the leading industry representing diverse beauty.


Modeling – Question and Answer Session (Q&A)


Essential modeling terms you should know


What is a book in modeling?

A book is a model’s portfolio book of photos.


What is a print in modeling?

A print is any picture use in a printed format, examples are; posters, magazines, newspaper etc.


What is a buyout in Modeling?

this is a one-time payment made between a client and a model for a job.


Who is an art director in modeling?

This person oversees the editorial or other visual presentation from a shoot and develops aesthetic designs.


What is a tear sheet in Modeling?

A tear sheet is a copy of a commercial modeling ad and it also proves that an ad was published.


What is transit in Modeling?

This is a term used for posters.


What is a voucher in Modeling?

This is an invoice used by models for all their commercial modeling jobs.


What is a call back in Modeling?

A call back is the second audition for a model before the client makes his final hiring decision.


What is a beauty shot in modeling?

This is a clean headshot whereby the model is photographed with very little makeup and simple hairstyle.


What is freelance in Modeling?

This is when a model chose to work without any agency.


What is stats in Modeling?

This is a model’s physical details such as; waist, hips, height, and bust.


What is a test photo in Modeling?

This is a shoot paid by the model to build their portfolio.


What is toned in Modeling?

This means very slim in modeling term


What is a billing form in Modeling?

This is a form used by models in recording the names of clients, hours worked, expenses, job description, and pay rate.


What is the day rate in Modeling?

This is the rate of a model’s services for a full eight-hours of work


What is a look book in Modeling?

A Look book is the collection of photos taken by models wearing a designer’s clothing which is sent out to fashion editors, buyers, and clients.


What is a head sheet in Modeling?

This is a poster that contains a model’s headshot and stats presented to clients.

What is cheating to the camera in Modeling?

This is when a model moves his/her head slightly and the eyesight away from an object and closer to the camera.


What is Go-see in Modeling?

This term is use when describing a model’s audition


What is a photo credit in Modeling?

This is when a model places photography’s name next to the photos.



Summary: How to become a model

After reading this article on How to become a model and find it helpful, please don’t hesitate to comment below and also share.

please beware of agencies that ask you for money upfront and also don’t dismiss agencies that ask for upfront because not all of them are a scam, so just find out more about them.

Most agencies want you to go for professional training before sending you to represent their brand, So if signing with an agency isn’t what you want, then you can consider doing a freelance but the pay is usually less.

And also if you’re not comfortable doing glamour or full nudity please speak up, don’t let anyone decide for you.

Have in mind how far you want your career in modeling to go and if you are younger, take permission from your parents.

Stay healthy and avoid taking drugs.

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About The Author


  1. Lauren

    WHAT: Wilhelmina Models Open Casting Call. WHY: Model and talent agency Wilhelmina Models is partnering with European Wax Center to discover a confident, beautiful young woman between the ages of 18-30 that is at least 5’8″ for the nationwide ‘Summer Goddess 2015 Model Search’.

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