There are various online advertising methods available today for businesses. These methods are ideal for creating brand awareness, great for generating leads and increase sales.
Online advertising is more accessible for businesses and helps them to quickly, easily, efficiently, and affordably reach their target audience.
So, why is online advertising important?
Let’s say you have an appealing shop on one of the best streets in the world, open 24 hours daily, 365 days yearly. With internet marketing, you automatically become visible to people who are looking for your shop and didn’t even know you existed.
Advertising online is very cost-effective, with just a few bucks, you can get better visibility which can lead to an increase in traffic and sales.
In order to reap all the benefits of online advertising, you need to choose the right online advertising method (s) which connects with your target audience.
Without much ado, here are the best online advertising methods
1. Banner or Display Advertising
Banner ads or display banners are arguably the best methods of online advertising – this is because they were the first ads to appear on the internet. These are small ads that come in various rectangular forms.
They appear on web pages and serves as a link directly to the advertiser’s website (whenever people click on the ad it redirects them to the advertiser’s site).
In order to easily place your banner ads on other web pages, you can subscribe to buy ad space on YAIOA. There are so many bloggers and website owners on YAIOA selling ad spaces. These website owners and bloggers on the YAIOA platform are of different niches and have a measurable size of traffic.
To subscribe to buy ad space on a website in your niche just visit http://yaioa.com/register to sign up as a client. Once signed up, log in to visit your dashboard, add funds into your client account via direct bank deposit, PayPal, or PayStack.
After adding funds into your client account, search for “buy ad space”, add your location and the intended budget then click on the search button.
Various vendors (website owners) in your niche, location, and subscription plan in your budget range will pop up. You then select a vendor and subscribe to his plan.
Once you subscribe, the vendor will be notified and will contact you for your banner which he will place on his website and run for the period it was subscribed for.
Also, a delivery number will be given to you when you subscribe to a plan. The delivery code is what you will exchange with the vendor at the end of the service so that he can cash his pay.
Note: The money you pay for the subscription is escrowed and will not be given to the vendor till the service (s) he provided is completed and the delivery code is exchanged.
2. Pay Per Click or Keyword Advertising
This method of advertising is also considered by many to be the best. With Pay per click(PPC) advertising, the first thing you have to do is to adjust your strategy based on your goals. Do you want more traffic or want to get more conversions? Think carefully about what you want before you pay for a keyword.
Also, if you want more traffic and more sales, you must target high commercial intent keywords. Though the competition might be tough and expensive, the payoff is worth it.
If you need ideas for high commercial keywords, look at what your competitors are using, know the topics that resonate with their readers and the social media platforms they’re trending on. You can then emulate that kind of content to bring in traffic.
The advantage of this online advertising method for advertisers is that they only pay when someone clicks on their ads.
The largest PPC advertiser is Google and they have a lot of information available for business owners via the process of starting a successful PPC campaign.
Note: PPC is not as easy as it sounds. There are different things you have to consider when designing and implementing a successful PPC campaign. And if these things are ignored or get slightly wrong, it could have a significant impact on your investment.
3. Social Media Advertising
It would be a bad idea if you don’t take social media sites seriously when it comes to the success of your business. Advertising on social media sites will help gain more followers and more traffic.
Most social networks like Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and Snapchat allows advertisers to create ads on their platforms. These social networks also let advertisers segment their target audience thus helping advertisers to select the group of people they are trying to reach.
If you post valuable, high-quality promotional content regularly on these sites, you’ll be able to reach more people, have a higher authority, and more options for obtaining successful results.
4. SEO Advertising
There are so many companies online and the competition amongst them is fierce. What makes one easily visible by users on search engines is Search Engine Optimization (SEO).
When searching for a product online, most people will only look at the first page of the search result page and at times the first two or three.
It is important for your website ranks on the first page of the search result page and there is a way you can improve your search engine rankings and it is called SEO.
When your website is highly optimized, you’ll start getting traffic from the organic search results on search engines.
This is a long term strategy that will require lots of time, effort, and patience.
5. Video Advertising
Most people today prefer video content to written content. Viral videos are growing and there are social platforms designated to videos such as Vine, Vimeo, Dailymotion, and YouTube. These video sites can be a great place to advertise your product or service.
By using these video sharing platforms, you gain more access to users who can eventually become customers.
Video advertising also includes banners and ads that can be placed as a video on a website – It’s shown to attract more users than plain text or images.
6. Email Marketing
For years now email marketing has dominated the internet and is still very effective. Growing your email list is important and in order to get people that don’t know anything about you and make them become active followers, give something out for free like an eBook or a free report in exchange for their emails.
This way you can get lots of emails but don’t start promoting your product or service immediately try and form a bond with them first before focusing on selling.
Email marketing tips
- Ensure not to annoy people about every update in your business
- Send out friendly email newsletters regarding new products or services. This will help increase your traffic.
- Send out automated trigger emails to customers who have forgotten their cart to remind them to make their purchase.
7. Retargeting Advertisement
Retargeting advertisement is also known as remarketing. It is one of the best online advertisements for both small and large businesses.
It is not just an online advertisement method but also a very good feature that lets you create personalized ads that will be displayed to users who have previously visited your site but didn’t complete a conversion.
So how does remarketing work?
You place a piece of small unobtrusive code into your website (also called pixel). It can’t be seen by visitors and won’t affect your website performance.
Whenever someone visits your website, it leaves a browser cookie. When the person browses again, your retargeting provider will serve ads only to the person who visited your site.
Tips for Getting the Best Results With Your Online Advertising
Have a good website
All the ads you publish have one mission i.e. to draw people to your website. So make sure your site has a good design, is navigable, and user-friendly.
Take time to define the information the user will see when they come to your website and ensure it’s useful and attractive so that it’ll generate conversions.
2. Know the types of ads you are going to use
Know where your potential clients are and choose the type of ads that best suits them. If your target audience is on Facebook then go for a Facebook ad, if they are on YouTube, then maximize your ad campaigns on YouTube.
3. Think about the goal of online advertising
It is very important for you to know what you want to achieve with your online advertisement – This way you can create effective ads. So, decide if you want to get more traffic, more sales, more leads, improve your brand image, etc, and then focus your ads on these goals.
4. Take time to design your ads
Know that you have very little space for the message you want to pass out and the way you intend doing so. So think carefully about the words you’ll use, the visual elements you will emphasize, and the calls to actions you’ll maximize.
The time you invest in designing your ads can multiply and even triple your results.
5. Use Call to action (CTAs)
If you want your audience to perform a determined action you must tell them. This is where call-to-action comes in. Ensure to always use CTAs in your ads to entice your audience to click.
6. Don’t forget about your brand image
Your brand image is important so always make sure to add your logo in your ads. The logo should tally with your brand colors and are clear on what you want to pass on.
7. Measure your advertisement
It is very important to always measure your advertisement’s performance, analyze your campaign to know what works and change what doesn’t.
These online advertising methods above can help you bring in more traffic, and generate more sales but you need to decide which one you’ll focus on.
Put efforts in the methods that will work best for your business and later, you add other types of internet advertising to improve your already established types.
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