Juventus football club is launching a crypto token that it believes will increase fan numbers by allowing them to “be heard.” Juventus football club is one of the most popular soccer clubs in the world.
According to Press on Monday, the Italian football club is teaming up with Socios.com to launch the “Juventus Official Fan Token.” And the token will first be distributed via a “Fan Token Offering (FTO).”
Juventus has one of the largest global fan bases of any soccer club in the World, and with a huge social media presence, the team says it intends the Fan Token to expand that audience even further, and allow supporters outside Europe to have a more direct experience.
The Italian Club says, the token, which will be tradeable on the Socios platform, will allow the fans to vote over an upcoming mobile app. With the platform, fans can respond to Juventus ballots, allowing supporters’ “voice to be heard, and creating an emotional connection between the Club and its fans.”
Most likely, the Fan Token Offering is going to be an ICO, though the release didn’t indicate exactly how it would be structured or how much it is intended to raise – is slated for launch in Q1 2019.
Giorgio Ricci, Juventus’ co-chief revenue officer, head of global partnerships and corporate revenues, said:
“At the club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
Juventus might just be the new club that has turned to blockchain tech to try and engage further with its fan-bases.
Cristiano Ronaldo image via IG