BREAKING – according to Yahoo Italy, the biggest soccer club in Italy, Juventus, has sold 520,000 units of Ronaldo jerseys in just 24 hours.
As official Ronaldo jerseys retail at $120 each, that’s $62.4 million in total revenue almost half his transfer fee.
Ronaldo left Real Madrid for Juventus in a $129.3 million deal (£99.2 million) last week, but the Italian club will not recuperate the bulk of the transfer fee from shirt sales alone as, typically, clubs only receive 10-15% of the revenue the kit manufacturer generates (in this case, Adidas).
Indeed Cristiano Ronaldo’s transfer to Juventus will not only benefit the Italian biggest club alone but rather the whole Serie A is set to benefit.
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